Google today appealed the record €2.4 billion ($2.7 billion USD) antitrust fine levied against it by the European Union back in June over allegations the company promoted its own price comparison services over competitors’. The fine is the largest antitrust penalty in the history of the European Commission, the executive body and antitrust watchdog of...Read More
Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received. Now, Google is giving it another shot, with some adjustments aimed at addressing advertiser concerns. A limited number of advertisers in the US and the...Read More
The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today. Honing these skills as part of your...Read More
Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. The...Read More
In general terms, pay-per-click, or PPC, is a sprint to get more business quickly. Search engine optimization, or SEO, is a marathon for long-term growth. For either to be effective, you’ll need to spend a little money. But where should you focus your attention? The answer is between you and your marketing team. However, you...Read More
Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. The...Read More
Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be...Read More
As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May, Google fixed the double-counting issue for visitors to publisher domain...Read More
eBay opened up its U.S. platform to Africa through its partnership with MallforAfrica.com. Americans can now buy products on eBay from select vendors in six African countries, starting with merchandise categories of fashion, art, jewelry, and clothing. For the new program, MallforAfrica selects the sellers and handles payments on its proprietary platform. DHL is the...Read More
There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful planning and execution, and a bit of an investment. Google Adwords campaigns have to be...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
