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SEO News

Experts: Google Antitrust Probe to Shed Light on Search

The U.S. Federal Trade Commission’s antitrust investigation into Google’s search engine could shine some light on the secret inner workings of the company’s search ranking decisions and the relationship between advertising and free search results, some Google critics said Friday. With other Google services being integrated with its search engine and Google offering both paid...
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10 Concepts Critical for Aligning SEO to B2B Marketing Strategy

Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. Despite this, SEO may remain outside of the planning of an organizations’ marketing initiatives. One reason may be because many SEO professionals come from outside of the traditional...
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AOL, Microsoft, Yahoo! in ad deal: WSJ

(AFP) – 5 hours ago  NEW YORK — AOL, Microsoft and Yahoo! are proposing to offer space on each other’s sites to advertisers in a bid to take on Google, The Wall Street Journal reported on Wednesday. The newspaper said the system would launch later this year or early next year and would allow advertisers...
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Site builder shootout: Drupal vs. Joomla vs. WordPress

Computerworld – Building a website has never been easier. Gone — mostly — are the days of having to hand-code HTML and PHP scripts in order to get a slick, fully functional website, thanks to the capabilities of content management systems that do most or all of the heavy lifting for site creators. There are...
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Using search as an efficient medium for direct b2b marketing

If executed properly, search engine marketing is a highly efficient form of direct marketing. But as with any form of marketing, an understanding of the relevant technology is crucial to derive the greatest value from the medium. In developing an overarching search strategy, the most important guiding principle is relevance. Search engine optimization (SEO) rankings...
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Intel brandishes first Google Android tablet

SAN FRANCISCO–Intel hauled out its first Android tablet running on “Medfield,” an upcoming Atom chip for smartphones and tablets, while two executives also chatted about their relationship with Google at the company’s developer conference today. The Medfield Atom chip is one of Intel’s most power-efficient chip designs–a strict requirement for tablets and smartphones. It contains...
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Justifying the Value of SEO

Most people don’t set fair expectations for a search engine optimization (SEO) effort. I was reminded of this while speaking with a prospect, who asked what kind of a return on investment (ROI) he should expect from his SEO engagement. “I’m expecting exponential growth, something like 20X the traffic that I’m currently getting,” he told...
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Bob Dylan’s Asis Series gallery show set to open in New York

Bob Dylan is set to feature in his first ever New York gallery show. The Asia Series starts on September 20th at the Gagosian Gallery, and the opening is significant in more ways than one. There has long been interest in Dylan’s work away from music. And he has shown himself to be a man...
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Google Pays $125M to Dine With Zagat

Like us on Facebook The restaurant review company was founded by Tim and Nina Zagat more than 32 years ago, and has since established itself as a trusted brand all over the world over. It operates in 13 categories and more than 100 cities. The Zagats confirmed the acquisition on their company’s Web site and...
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Are AOL and Yahoo set for a merger?

Executives from Yahoo and AOL are reportedly involved in preliminary talks concerning a possible merger. The news comes just days after Yahoo’s boss Carol Bartz was surprisingly let go. AOL and Yahoo were both dominant online names in the late 90′s and early 2000′s. But both have arguably suffered a dip in fortunes since then,...
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