Tag

Analytics

Google debuts Cloud Inference API for large-scale time series analytics

Google LLC today unveiled Cloud Inference API, a new managed analytics service capable of carrying out hundreds of thousands of queries per second. The offering is designed for processing time series data, information made up of numerous individual measurements arranged chronologically in the order they’re generated. This method of collating data lends itself to fields...
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Eight Agency-Recommended Tools For Analyzing Your Data

Good data is important for any business to have. What’s even more essential is the ability to analyze and draw actionable insights from that data. Otherwise, that valuable information becomes nothing more than numbers on a spreadsheet. There are tons of third-party tools and methods available to help you use your business data to its...
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Google Analytics Showing Some New Google Image Search Referrer Data

A month ago, Google announced they are changing the referrer URL for Google Image search so you can better track image search from Google Images traffic to your site. Google Analytics announced how that will appear in Google Analytics and I do see some traces of that showing up in Google Analytics now. I covered...
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Pay Attention To These Google Analytics Metrics To Boost Your ROI

PexelsPexels Think of analytics as your new best friends because that’s exactly what they are. From your business’ social media channels to your website landing pages, hundreds and thousands of data points are being collected every single day — all of which can be used to improve your marketing strategies and business as a whole....
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5 Analytics Tools to Supercharge Your Marketing Strategy

For startups,it’s critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this stage in your business’s development, when resources are tight, you need to know that you’re getting value for money. Related: 4 Marketing Analytics Tools That Are Shaping the Industry The first step in setting marketing...
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Use Google Analytics to Fine-tune Your Value Proposition

Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in “Value Propositions Increase Interest and Sales.” I will add one point to her article: The value proposition should address a sustainable competitive advantage that the company will have over competitors — current or future. Once...
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Learn all about Google Analytics!

Negative Space / Pexels Article source: https://www.dailydot.com/bazaar/google-analytics-certification-course/
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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

In our review of last week’s MarTech news, we highlight Facebook’s cuts to discriminatory ad-targeting, updates to site referrals from Google Analytics, and the latest features of Adobe Campaign. Facebook cuts more than 5000 ad-targeting options to prevent discrimination. What it isUntil now, advertisers have had the ability to target Facebook ads based on factors...
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Daily Buzz: Google Analytics Spreads to Images

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Keeping this cookie enabled helps us to improve our website. Please enable Strictly Necessary Cookies first so that we can save your preferences! Article source: https://associationsnow.com/2018/08/daily-buzz-google-analytics-spreads-images/
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Google Analytics Access Will Auto Verify You In Google Search Console

Google announced that they will now begin automatically verifying some users in Google Search Console, which will open up access to Google Search Console to countless (I don’t even know the figure, hundreds of thousands, millions?) of webmasters, site owners and more. In short, if you are a verified owner of a Google Analytics property,...
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