Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released some great features recently; custom dashboards to name just one. But remember that the platform is always being enhanced, so it’s important to stay up to speed with all the different ways it can work...Read More
If you’re in the ecommerce business, you already know that users often abandon their carts at the checkouts. In fact, studies indicate that the average rate of cart abandonment is 67.91%, although this can be as high as 80% in some cases. Annoying, right? Why are users doing that? Well, the answer lies in your...Read More
A display of the partnership between Google and Salesforce at Connections last week Credit: George Slefo Perhaps the most celebrated person at this year’s Salesforce Connections annual event was not someone famous, well-known in creative circles or a highly touted CMO. It was Kristin Bond, director of email marketing operations at Girl Scouts USA. Bond...Read More
Salesforce.com Inc. has made good on a promise it made last year to integrate its Marketing Cloud with Google Inc.’s analytics platform. The company said at its Salesforce Connections event in Chicago Wednesday that it’s integrating Marketing Cloud with Google Analytics 360, allowing customers to combine data from both platforms into a single dashboard. The idea...Read More
During the Salesforce Connections conference in Chicago, Salesforce and Google announced that users can now share data between Google Analytics 360 and the Salesforce Marketing Cloud. Last year the two cloud giants signed a deal intended to provide easier integration between Salesforce tools and Google’s G Suite and Google Analytics. This new data sharing partnership...Read More
Credit: Photo illustration by Ad Age Understanding what ad spending achives just got harder, at least for brands whose media buys include Google and anything other than TV. Thank GDPR, and Google’s response to it. Google last month restricted access to consumer data all over the world, saying the move was necessary to comply with...Read More
Your website is up and running, and you have wisely decided to install Google Analytics on your site. However, once you visit the dashboard, you feel a ping of anxiety as there are so many stats at your fingertips. Google Analytics gives you access to everything you would ever want to know about your website’s...Read More
The new European law governing data protection came into force. General Data Protection Regulation or GDPR has huge ramifications for all types of businesses; those which deal with large amounts of personal data will be the most affected. If you are unsure whether or not your business is prepared for GDPR there is a useful...Read More
A bug in Google Analytics is causing no data to be shown within the “Users” segment in some accounts. This issue was brought to my attention by Joe Youngblood, an SEO who tells me he has encountered the problem in the GA accounts of over a dozen sites. “On over a dozen client accounts when...Read More
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