Tag

Analytics

Exciting News from Google Analytics for BigQuery: Now, Stream Data Every 10 Minutes

Analyzing those multiple interactions between large sets of data was made easy by BigQuery. However, you may not think that on days when you wanted multiple streaming of exports and were limited to thrice-a-day only. Right then, call your Big Data and Cloud freaks and dish out a party! Google Analytics (GA) BigQuery data can...
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Display advertising: 3 ways to improve your campaign targeting

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, what kind of results can one expect from placements like this? In all seriousness, though, getting the right people to click on your banner ads is a significant challenge. Now, don’t get...
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Fastbase’s Popular Add-on for Google Analytics Reveals Website Visitor’s Contact Information

NEW YORK, Sept. 19, 2017 /PRNewswire/ — How much value is there in knowing exactly who is visiting your website? The answer is a lot because most of your website visitors are potential customers. Additionally, if you know who is visiting your website, you know who is interested in your products and services, giving you the...
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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May, Google fixed the double-counting issue for visitors to publisher domain...
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Rise of ‘dark traffic’ from popular social apps threatens Google’s web empire

Digital marketers are anxious to know more about the web than what Google Analytics is telling them. Dark traffic – traffic from platforms such as WhatsApp and Snapchat, currently unattributed within Google Analytics – is on the rise and indicates that Google’s influence is waning, claims Dublin-based digital marketing agency Wolfgang Digital. The company’s 2017...
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Google responds to Apple’s Intelligent Tracking Prevention with …

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. The...
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Google Analytics adds feature to unify users to Google AMP Cache …

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May, Google fixed the double-counting issue for visitors to publisher domain...
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Google Analytics: Beginners Need Not Be Afraid

Reliable customer data is the foundation of a lucrative digital marketing strategy, but some business owners may find analytics tools to be intimidating. Fortunately, with the proper introduction, Google Analytics can be a very easy tool for first-timers, no matter their initial background. Once you get the basics down, you’ll have access to insights like...
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Getting Started: How to Track Social Media ROI with Google Analytics and UTM Tracking Codes

When most companies start thinking of their digital marketing, they immediately turn to social media – as opposed to Google Analytics. Many now know how much time and effort it takes, along with the amount of money it takes to make a campaign, but everyone doesn’t know how to make it all work together. However, Google...
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Google Analytics Setup Checklist for Ecommerce

Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the data to grow their business. Google Analytics Setup Checklist 1. Use the latest code. Make sure your Google Analytics’ tracking...
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