Prevent bot traffic from ruining Google Analytics

Distil Bot Discovery for Google Analytics is a free offering that will give website owners the ability to understand the impact of bots on their business. The service is provided by Distil Networks, a company specializing in bot detection and mitigation services. How to differentiate a human website visitor from a bot? Search engine crawlers...
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Web traffic isn’t a mystery… for $19, Google Analytics will help you unlock data insights

Stop for a second and think. If you’ve got a web presence, but you don’t fully understand the makeup of your audience, what message brings them to your product and the behaviors that satisfy their needs? Why even have a web presence in the first place? It’s not enough to have a website. You need...
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Use Google Analytics to Audit PPC Traffic

Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make informed decisions. I introduced that topic last year. In this post, I’ll describe a process for auditing the reporting of PPC traffic in Google Analytics....
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Eliminate render blocking of Google Analytics

I have just tested my website on Google’s PageSpeed Insights and it says I need to Remove render-blocking JavaScript of my https://www.WEBSITE.com/google_analytics_auto.js file, which when opened looks like var _gaq = _gaq || []; _gaq.push(['_setAccount', 'ACCOUNT NUMBER-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol...
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Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics

Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Announced last week, user groups can be used to organize access...
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Salesforce Sales Cloud Integration with Google Analytics 360 Gives Businesses More Insight

The partnership formed by Google (NASDAQ: GOOGL) and Salesforce (NYSE: CRM) in November of 2017 has resulted in the first of many integrations. This particular one can import data directly into Google Analytics 360 from Salesforce’s Sales Cloud. For marketers managing leads, this change will offer a comprehensive view of the customer journey to conversion....
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Understanding Custom Reports & Advanced Segments in Google Analytics

You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the information...
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Understanding Google Analytics Audiences Report

PHOTO: Carlos Luna Marketers can have difficulty recognizing what dimensions should appear side by side in a report. Many managers work to identify key performance indicators (KPI), but they may easily argue about what supporting metrics should be monitored in a dashboard setting. Google has added a new dashboard feature to its Google Analytics suite...
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Customising Your Google Analytics Profile – 5 Actionable Data Tips for Every Installation

Google Analytics is a great tool, I’m not sure what most of us would do without it. Whilst it is useful in its out of the box state, its real power lies in its ability to be tailored to suit your business needs. I’m sure you can appreciate, that as an agency, we have seen...
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Google Adds Salesforce Sales Cloud Integration to Google Analytics 360

Back in November, Google announced a partnership with Salesforce, which would involve a series of integrations between the two companies that would enable customers to integrate sales, marketing, and advertising data from the Salesforce Sales Cloud platform into Google Analytics 360.     The first of these integrations, which was recently introduced on the Google...
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