One of the joys of Google Analytics is the number of built-in filters and segments that make it fast and easy to dig into where your traffic is really coming from. In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you think...Read More
Websites sometimes break without their owners being aware. This can include errors when shoppers are browsing or checking out, which can cause serious abandonment. Identifying and correcting the errors that shoppers encounter is key to maintaining conversions. In this post, I’ll explain how to use Google Analytics to identify breaks and errors on websites. Setting...Read More
Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track scrolling activity on all or...Read More
Four months ago, we reported that Google will be bringing voice query data to Search Analytics within the Google Search Console reporting engine. But when Gary Illyes was asked about it just a week or so ago, he had no updates to share. Simon Heseltine quoted Gary Illyes from Google saying on stage “I don’t...Read More
Brad Smith SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially when the rules of the game are opaque. Thankfully, the end game is still the same. The day-to-day tactical stuff might change. But the objectives are still intact. The underlying principles haven’t evolved....Read More
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and even texting are all ways to attract in-market shoppers to your store. These solutions come from specialized vendors who help you reach your target audience, but how do you know if each...Read More
Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1. Improve...Read More
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and even texting are all ways to attract in-market shoppers to your store. These solutions come from specialized vendors who help you reach your target audience, but how do you know if each...Read More
Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1. Improve...Read More
Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords that drive...Read More
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