Tag

Analytics

8 Ways to Measure Social with Google Analytics – Search Engine …

Corey Morris The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of expectations. It has also raised deeper questions about performance. Using Google Analytics, we have the power to go deeper to prove the impact...
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Salesforce And Google To Integrate Analytics 360 With Marketing …

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read the Google blog post. The integration of 360 and Salesforce’s Marketing and Sales clouds will be available in the first half of 2018 at no...
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Salesforce And Google To Integrate Analytics 360 With Marketing And Sales Clouds

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read the Google blog post. The integration of 360 and Salesforce’s Marketing and Sales clouds will be available in the first half of 2018 at no...
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Salesforce announces data integrations with Google Analytics 360

To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced an arrangement to integrate CRM data with digital analytics and ad campaign data. The integration with Google’s premium analytics platform, Google Analytics 360, is part of a larger strategic partnership with Google that was announced...
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New Salesforce And Google Partnership Shakes Up The Cloud Race

Google Cloud chief Diane Greene has found an ally in Salesforce’s Marc Benioff. (Credit: David Paul Morris/Bloomberg) Marc Benioff and Salesforce are partnering with Google in one of cloud computing’s highest profile alliances yet — one that could send aftershocks through the business software market. In a strategic partnership announced on Monday, Salesforce and Google revealed plans...
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8 Ways to Measure Social with Google Analytics

Corey Morris The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of expectations. It has also raised deeper questions about performance. Using Google Analytics, we have the power to go deeper to prove the impact...
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The Google Analytics Social channel is broken: Here’s how to fix it

One of the joys of Google Analytics is the number of built-in filters and segments that make it fast and easy to dig into where your traffic is really coming from. In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you think...
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Using Google Analytics to Detect Website Errors

Websites sometimes break without their owners being aware. This can include errors when shoppers are browsing or checking out, which can cause serious abandonment. Identifying and correcting the errors that shoppers encounter is key to maintaining conversions. In this post, I’ll explain how to use Google Analytics to identify breaks and errors on websites. Setting...
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Google Tag Manager now has a native scroll depth tracking plugin

Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track scrolling activity on all or...
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When Is Voice Query Data Coming To Google Search Analytics?

Four months ago, we reported that Google will be bringing voice query data to Search Analytics within the Google Search Console reporting engine. But when Gary Illyes was asked about it just a week or so ago, he had no updates to share. Simon Heseltine quoted Gary Illyes from Google saying on stage “I don’t...
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