For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world...Read More
The American Booksellers Association’s first Technology Meetup will be held on Tuesday, July 2, and will focus on helping booksellers better understand and make use of Google Analytics. This new series is part of ABA’s ongoing education initiative for stores; meetups will take place one Tuesday per month at 2:00 p.m. ET. Compared to ABA’s Marketing...Read More
While pundits debate which candidate had a good showing and which had a bad showing at the first Democratic debates, Google analytics provided a technical measure that is a strong indicator of who won. The official Google Trends social media account tweeted that Rep. Tulsi Gabbard of Hawaii had the greatest increase in searches on...Read More
Google Cloud Recognizes Wunderman Thompson’s Technical Proficiency and Proven Success In Marketing Analytics NEW YORK, June 25, 2019 /PRNewswire/ — Wunderman Thompson today announced that it has achieved the Marketing Analytics Partner Specialization in the Google Cloud Partner Program. By earning this Partner Specialization, Wunderman Thompson has proven their expertise and success in building customer...Read More
Google Analytics is a powerful, free web analytics platform. However, it has gaps that are better served by other tools. I’ll address those gaps and tools in this post. Gaps in Google Analytics Heatmaps. Google Analytics used to have basic heat mapping capabilities. It does report the most popular links on a page. But other...Read More
Recently, out of curiosity, I did an experiment. After running and re-running a data collection of hundreds of ecommerce companies, I’ve come to a conclusion that even I found astounding: One quarter of larger companies don’t connect Google Ads with Google Analytics. Here’s how I found out. The experiment At Littledata, we sampled 55 larger...Read More
Lead generation is an ever-growing and important area for any B2B company. Getting constant access to new leads, people to contact and email has become one of the most important areas for growth and success in all industries. The release of Web Leads 3.0, the new extension for Google Analytics, means that search terms can now be...Read More
A digital publication dedicated to covering AI and futuristic technologies. Learn how machines learn, think and work. Keep up with the changing universe of intuitive technologies through news, views and interviews with industry leaders. A resource on the future of technology and what it can do to for you. Article source: https://aithority.com/technology/analytics/ksquares-google-analytics-connector-2-0-for-mulesoft-4-x-provides-an-out-of-the-box-solution-to-integrate-your-google-analytics-data-with-your-other-business-applications/Read More
Ecommerce sites capitalize on the convenience of online shopping, but they also face stiff competition in a crowded marketplace. That means if you are an online retailer, your website should be fully optimized, and your marketing channels well-curated in order to increase the likelihood of a customer completing the sale. So how do you know...Read More
Representatives from Mozilla, parent company of Firefox, have explained why the browser is now blocking Google Analytics by default. An updated version of the Firefox browser was released this week which blocks all trackers including Google Analytics. That means traffic data may be affected when visitors are using the latest version of Firefox. Mozilla claims...Read More
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