Vlog #17: Wil Reynolds On Google Stealing Clicks Through Google Ads & More

Wil Reynolds (@wilreynolds) the founder of Seer Interactive started doing SEO 20 years ago, started his own firm in 2002 and has grown that firm to over 150 employees. We talked a little bit about the super early days of SEO and then got into some of his pet peeves. One such pet peeve is...
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How to Use the Synergy Between PPC & SEO to Leverage Campaigns

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Lifestyle Blogs Can you guess California’s favorite Halloween candy?

BAKERSFIELD, Calif. — Californians love breaking off a piece of that Kit-Kat bar … that’s according to a new Halloween candy study. Bid-on-equipment.com, Inc., an online marketplace for used industrial machinery, surveyed 2,004 people in residential neighborhoods across the country and used Google analytics to find out the most popular Halloween candy in every state....
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PPC considers tapping bond market | Business

Electricity giant Public Power Corporation is scanning the market with a view to issuing an international corporate bond, following the introduction of streamlining measures that have averted the risk of the utility’s collapse, chairman and chief executive Giorgos Stassis told analysts yon Wednesday while presenting PPC’s first-half financial results. The newly appointed manager said that...
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What is Google AdWords? How does Google Ads Work?

Everyone uses search engines; that’s why search engine advertising, or SEA, is so effective. Google Ads is one of the most popular search engine advertising methods and should be an essential part of any company’s online marketing strategy. What Is Google AdWords? Try searching for something on Google; the first few results will probably be...
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PPC Flexible Packaging™ Launches Sustainability Portfolio

BUFFALO GROVE, Ill., Sept. 23, 2019 /PRNewswire/ — PPC Flexible Packaging™, LLC, a leading provider of custom flexible packaging for specialty food, healthcare and horticultural markets, is proud to announce PPC Green™, their new sustainability portfolio.  The launch of PPC Green™ includes new eco-friendly products such as new recyclable and compostable pouches.  Earth Pack™ is a fully...
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Business Sense: Create a perfect Google Maps marketing strategy

Google Maps can be a great source of leads, since over 45% of all Google searches are for local information. A good Google Maps listing can also put you at the top of the search results for the keywords you are ranking for. First, claim or create a Google My Business Account. Its importance to...
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Hatzidakis says PPC rescue plan will convince auditors of company’s viability | Kathimerini

Energy Minister Kostis Hatzidakis on Thursday said he believed an auditor’s report on the second-quarter results of troubled public power utility PPC will deem it viable, following the measures announced by the government and the company to shore up its finances. “For PPC we have two crucial milestones: The accountant’s report on the company’s viability...
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Store visits now available for Google Ads smart bidding optimization

Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions with smart bidding. Smart bidding strategies use machine learning aimed...
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7 Great Ways to Work with Your PPC Agency

As paid search account managers, we love establishing collaborative relationships with our clients. Some client relationships can be a challenge, however. If you want to strengthen your relationship with your PPC account team, we’ve found that these seven tips foster successful PPC client-agency relationships. 1. Communicate Continually Open-ended communication boosts relationships and gives us what...
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