Tag

PPC

Responsive search ads now available in 10 additional languages

Google yesterday released responsive search ads in 10 additional languages: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish, and Turkish. Since August 2018, new Responsive Search Ads use machine learning to increase performance. In addition, Google introduced 4 new reporting and feedback tools to help advertisers to create more effective responsive search ads: Suggested headlines...
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7 Reasons European Businesses Should Advertise on Bing

When I started investing in PPC (pay-per-click) advertising, all I knew about was Google AdWords. With 93.58 percent of market share in Europe, there is no denying that Google AdWords is the king when it comes to SEM (search engine marketing). Upon further digging, however, I discovered great features Bing search engine provides which are unknown to...
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Ten retailers who got PPC right on Black Friday (and six who didn’t)

Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under pressure to drive sales, getting your paid search strategy right on one of the biggest discounting days of the year is absolutely crucial. There has been a lot of talk...
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Google rebrands AdWords scripts into Google Ads scripts

Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says “existing scripts are not affected and will continue to run as they...
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Guide to Location Marketing

On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users’ location. The main sources to identify a user location are the IP addresses and, in the case of mobile...
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How Matchmade plans to become to the ‘Google Adwords of influencer marketing’

This week, influencer marketing platform Matchmade announced it had raised €4.25 million in a round of funding, alongside plans to open a new office in the U.S.  With America in its sights, Matchmade is seeking to expand its presence globally, and its first stop is San Fransisco. The company also announced the hire of Jordan ‘Soma’ Tayer,...
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Pilgrim’s Pride (PPC) Up 3.9% Since Last Earnings Report: Can It Continue?

It has been about a month since the last earnings report for Pilgrim’s Pride (PPC – Free Report) . Shares have added about 3.9% in that time frame, outperforming the SP 500. Will the recent positive trend continue leading up to its next earnings release, or is Pilgrim’s Pride due for a pullback? Before we...
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How to quickly create click-inducing ad copy for Google Ads

You might be losing potential customers and not even knowing it. How? By using bad copy on Google Ads, the new name of Google AdWords. Google Ads is one of the most trusted and reliable advertising networks on the web. 77.8 percent of US search ad revenue flows through Google, and the search behemoth isn’t...
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7 Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.  Article source: https://blog.thomasnet.com/7-terms-you-need-to-know-about-ppc-marketing
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How to quickly create click-inducing AdWords ad copy

You might be losing potential customers and not even knowing it. How? By using bad copy on Google AdWords. Google AdWords is one of the most trusted and reliable advertising networks on the web. 77.8 percent of US search ad revenue flows through Google, and the search behemoth isn’t slowing down. We’re organizing a decentralized...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.