Google Ads Reporting is Currently Delayed Until Further Notice

Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30. Google confirmed the bug is delaying data reporting for April 30, May 1, and May 2. “On May 1, at approximately 5pm PST, a bug caused Google Ads reporting for April 30 and May 1...
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8 Tips for Copy That Drives Leads

You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Related: How Content Marketing Can Help Your Company Do More For Less Online marketing expert Neil Patel came up with some possible answers by studying 208 companies’ marketing efforts; he found that...
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How to check why PPC performance changed

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom-up. Here we’ll cover both ways to investigate the root cause and we’ll also share tools that make this process...
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Programmatic Display Advertising Platform Market 2019 Global Industry Analysis with Top Competitors Analysis FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU

Programmatic displays have emerged as an advancement that is revolutionizing the advertising industry worldwide. The rising popularity of social media services is playing a significant role in boosting the popularity of programmatic display advertising. Almost all the major social platforms are now offering programmatic display advertising options. Programmatic display brings various benefits through social media...
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SEO vs PPC: Which One Works Better? [Infographic]

To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and pay-per-click (PPC) advertising. And while the end goal of each is essentially the same, marketers often struggle to choose which strategy will work better for them, because both PPC and SEO...
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Woodcraft receives Outstanding Growth Award | News, Sports, Jobs

The award was presented to September Fleming, Woodcraft Director of Digital Marketing, during the 2019 Adlucent Client Summit April 3-5 in Austin. Fleming and Kim Wallace, Marketplace Channels Administrator, represented Woodcraft at the summit. “The Outstanding Growth Award is based on an increase in AdWords revenue Woodcraft has experienced so far in 2019, as well...
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The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut...
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What to Expect From Your New PPC Agency

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Best digital marketing course with online certificates by Google and Harvard

Top 5 Tips for Home Improvement If you’ve been having some home improvement ideas circling your mind lately, you aren’t alone. … Article source: https://ventsmagazine.com/2019/05/13/best-digital-marketing-course-with-online-certificates-by-google-and-harvard/
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It’s Official: Caroff Communications Rocks Digital Marketing!

SAN DIEGO, May 14, 2019 /PRNewswire/ — Caroff Communications has secured the trademark rights to 3 taglines: Websites that ROCK!®, SEO that ROCKS!®, and PPC that ROCKS!®. With these trademarks, the company firmly establishes their bona fides in the digital marketing space. Originally suggested to Caroff by a fellow marketer, the idea of employing these types of...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.