Tag

PPC

Five ways PPC can help build your brand – Internet Marketing 101

In today’s time, most businesses spend a lot of costs on marketing to build their brand fast. They spend on a lot of different marketing techniques such as SEO, blogging, website development, e-mail marketing, and social media marketing to get an uplift in the traffic. However, in today’s perfectly competitive market, every new business needs...
Read More

SMX Overtime: Rise of the PPC geek

Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC...
Read More

What Google SafeSearch Teaches Us About Doing Better PPC

What in the world could Google’s SafeSearch possibly teach us about becoming better digital marketers? Turns out, a whole lot, because it perfectly illustrates how algorithms are used to automate search and those same principles used by Google can help PPC pros improve their game. When Google automates nearly every aspect of search marketing, you...
Read More

Landing Pages Make or Break Your PPC Campaign

Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of not just your PPC campaigns, but your entire digital presence. PPC campaigns are designed to drive the best possible conversion-ready traffic to specific landing pages. But those landing pages exist...
Read More

Adidas Reveals Surprising Finding: Traditional, Not Digital Ads Driving E-Commerce Sales

The explosive growth of digital advertising over the past decade can be credited — at least in part — to how measurable the channel makes campaigns. But these metrics can sometimes distract brands from what’s really driving customer behavior, according to Adidas’ global media director Simon Peel, who gave a presentation Tuesday at EffWeek, a...
Read More

How To Get The Most Out Of Your PPC Campaigns In 2019

As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a dream. Fortunately, companies always seem to be rolling out new features for advertisers to help them reach their audience. For example, Google announced...
Read More

PPC For Manufacturing: What Is Paid Search?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches and it’s a win-win when executed properly. Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase...
Read More

What Is Link Building? (+Why It’s Crucial for Your E-Commerce Business)

You just got off the phone with a business partner, and they told you SEO is the only form of marketing that does not take time or money consistently. Article source: https://learn.g2.com/link-building-for-e-commerce
Read More

Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets

In August, Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and...
Read More

Learn to Drive Growth and Sales Online with These 9 Courses

Caption Close The world of digital marketing has taken off, and companies are getting more creative in how they reach customers in a more competitive space. To make it as a digital marketer, you need a comprehensive skillset. From Facebook and Google to MailChimp and even Reddit, there is a huge variety of platforms that...
Read More
1 2 3 4 68

RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.