Five ways PPC can help build your brand – Internet Marketing 101

In today’s time, most businesses spend a lot of costs on marketing to build their brand fast. They spend on a lot of different marketing techniques such as SEO, blogging, website development, e-mail marketing, and social media marketing to get an uplift in the traffic. However, in today’s perfectly competitive market, every new business needs...
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SMX Overtime: Rise of the PPC geek

Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC...
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What Google SafeSearch Teaches Us About Doing Better PPC

What in the world could Google’s SafeSearch possibly teach us about becoming better digital marketers? Turns out, a whole lot, because it perfectly illustrates how algorithms are used to automate search and those same principles used by Google can help PPC pros improve their game. When Google automates nearly every aspect of search marketing, you...
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Landing Pages Make or Break Your PPC Campaign

Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of not just your PPC campaigns, but your entire digital presence. PPC campaigns are designed to drive the best possible conversion-ready traffic to specific landing pages. But those landing pages exist...
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How To Get The Most Out Of Your PPC Campaigns In 2019

As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a dream. Fortunately, companies always seem to be rolling out new features for advertisers to help them reach their audience. For example, Google announced...
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PPC For Manufacturing: What Is Paid Search?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches and it’s a win-win when executed properly. Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase...
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What Is Link Building? (+Why It’s Crucial for Your E-Commerce Business)

You just got off the phone with a business partner, and they told you SEO is the only form of marketing that does not take time or money consistently. Article source: https://learn.g2.com/link-building-for-e-commerce
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Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets

In August, Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and...
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Learn to Drive Growth and Sales Online with These 9 Courses

Caption Close The world of digital marketing has taken off, and companies are getting more creative in how they reach customers in a more competitive space. To make it as a digital marketer, you need a comprehensive skillset. From Facebook and Google to MailChimp and even Reddit, there is a huge variety of platforms that...
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Debts to PPC will be settled on easier terms | Kathimerini

A new, more favorable settlement scheme for debts to Public Power Corporation is in the pipeline, Energy Minister Kostis Hatzidakis told Skai TV on Saturday, saying that the amount of the required downpayment will be reduced while the number of tranches will remain the same. Indebted consumers who have been cut off currently need to...
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