Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns

When we talk about internet marketing, PPC (Pay Per Click) works as a big brick in the wall. In the times today, most online businesses depend on it and that is no wonder. 45% of small medium businesses are investing in PPC advertising nowadays. Its usability is truly appreciable. But it doesn’t work on its own. One...
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Businesses are paying over $100 per click for Google ads — how do you compare?

Information technology (IT) services businesses are paying in excess of $107 on average for top-of-page AdWords on Google, emerging as the most costly businesses to market online, according to new research. SEO Shark has compiled the average cost of getting an ad to appear at the top of Google for popular keyword searches across 21...
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Here’s how global tech giants are tackling ‘fake news’ ahead of elections in the world’s largest democracy

While India is preparing for its general elections, the whole world is still recovering from Cambridge Analytica — not to mention being rocked by scandals involving other tech giants. Bearing in mind that it wasn’t too long ago that the Indian government was considering blocking social media apps all together to hedge against unrest for...
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The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a...
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Google settlement case prompts concerns over interpretation of public-records act

Local civil libertarians have asked the Rhode Island Supreme Court to overturn a lower court decision they say threatens to keep any state or municipal document labeled a “memorandum” concealed from public view. PROVIDENCE — Local civil libertarians have asked the state’s highest court to overturn a lower-court decision they say threatens to keep any...
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Greece’s PPC to get EUR 255m EIB loan for grid expansion

January 21 (Renewables Now) – Greek utility PPC SA (ATH:PPC) will get EUR 255 million (USD 290m) in loans from the European Investment Bank (EIB) for a planned upgrade of the electricity distribution network in Greece. The first portion of the loan, amounting to EUR 155 million, was signed last week. The remaining EUR 100...
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How AdWords Attribution Can Make Your Marketing Budget More Efficient

What is AdWords attribution I hear you ask? Well, essentially AdWords attribution can be understood as which of your AdWords campaigns is responsible for your conversions. The session was hosted by Patrick Eustace who are attribution experts within Google’s Dublin HQ. They started by giving us an overview of what attribution is and why it...
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EIB agrees to grant PPC large loan for grid upgrade, Chryssa Liaggou | Kathimerini

Article source: http://www.ekathimerini.com/236774/article/ekathimerini/business/eib-agrees-to-grant-ppc-large-loan-for-grid-upgrade
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5 Things Google Ads can now do automatically

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that every month brings new automated features, in addition to the manual features we’ve come to expect. These automations are exciting because they promise similar results with less work. But machines can’t...
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Get more conversions by deconstructing your PPC ads

Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a better version of the ingredients’ former selves. Sounds almost exactly like what PPC experts are doing with ads these days. When creating a responsive search ad, we’re deconstructing our creatives into...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.