You might be losing potential customers and not even knowing it. How? By using bad copy on Google Ads, the new name of Google AdWords. Google Ads is one of the most trusted and reliable advertising networks on the web. 77.8 percent of US search ad revenue flows through Google, and the search behemoth isn’t...Read More
Laughter, improvisational comedy and jokes about the Hillman Library toilets filled the William Pitt Union ballroom on Wednesday night during the Pitt Program Council event, “So You Think You’re Funny.” The competition was open to any student willing to get on stage and give stand-up comedy a go, with the best comic earning the prize...Read More
Google continues to come up with new innovations and some very useful products and services that lots of us cannot do without using daily. They have created so much footprint on the entire web that almost all the clicks we make online are controlled by Google. Here is a look at the 15 awesome products...Read More
Google yesterday released responsive search ads in 10 additional languages: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish, and Turkish. Since August 2018, new Responsive Search Ads use machine learning to increase performance. In addition, Google introduced 4 new reporting and feedback tools to help advertisers to create more effective responsive search ads: Suggested headlines...Read More
When I started investing in PPC (pay-per-click) advertising, all I knew about was Google AdWords. With 93.58 percent of market share in Europe, there is no denying that Google AdWords is the king when it comes to SEM (search engine marketing). Upon further digging, however, I discovered great features Bing search engine provides which are unknown to...Read More
Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under pressure to drive sales, getting your paid search strategy right on one of the biggest discounting days of the year is absolutely crucial. There has been a lot of talk...Read More
Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says “existing scripts are not affected and will continue to run as they...Read More
On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users’ location. The main sources to identify a user location are the IP addresses and, in the case of mobile...Read More
This week, influencer marketing platform Matchmade announced it had raised €4.25 million in a round of funding, alongside plans to open a new office in the U.S. With America in its sights, Matchmade is seeking to expand its presence globally, and its first stop is San Fransisco. The company also announced the hire of Jordan ‘Soma’ Tayer,...Read More
You might be losing potential customers and not even knowing it. How? By using bad copy on Google Ads, the new name of Google AdWords. Google Ads is one of the most trusted and reliable advertising networks on the web. 77.8 percent of US search ad revenue flows through Google, and the search behemoth isn’t...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
