Tag

PPC

What Are Some Of The Benefits Of PPC Audit

For any successful pay per click, a PPC audit is a requirement. Most of these campaigns need regular reviews and some adjustments here and there as well as optimizations to make sure they are successful because the last thing you need is putting your money into advertising ventures that at the end of the day...
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Holiday PPC Strategy: 8 Steps to Drive Greater Profit This Year

The holiday season is officially upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered. This article will walk you through the steps you need to take to ensure that you’re ready to hit the ground running with your holiday efforts. 1. Review Last Year’s...
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A comparison of Facebook and Google ads auction platforms

Online advertising is the new way to generate new customers. Many people are familiar with Google Adwords, and it’s a common system to use for online advertising. However, Facebook ads are now taking over as a popular online tool. The problem most people have with Facebook ads is that it is hard to understand the...
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DashThis Releases the Fastest Google AdWords Marketing Reporting Platform to Date

DashThis: Marketing Reporting Software “The constant improvement of our product is our priority. By gathering feedback from our clients as well as from the overall market, we’re able to offer an innovative and efficient tool that enables marketers to create the reports they need, quickly and easily.” -Philip Boumansour, CEO of DashThis Québec City (PRWEB)...
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This ‘Shark Tank’ Winner Wants to Keep Amazon From Taking a Bite Out of Other Businesses’ Profits

Aarstol hopes to eventually include 5,000 to 10,000 companies representing 15,000 to 20,000 categories in the directory, making it the “everything showroom,” he says, playing off Amazon’s reputation as the “everything store.” Aggregation will enable companies to compete with Amazon in ways that go-it-alone-ers can’t afford. For example, Aarstol imagines giving businesses the option to...
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Building an Ecommerce Business, Part 5: Paid Acquisition

Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it’s often unclear which will fit your business. Digital marketing agencies can provide some answers. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is...
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Expert testing strategies for both low and high volume PPC accounts

Aaron Levy and Amalia Fowler answered audience questions about testing at SMX East. In a session at SMX East on testing in paid search accounts, speakers Amalia Fowler, account director at Snaptech Marketing, and Aaron Levy, director of paid search at Elite SEM, approached the topic from two polar perspectives: low volume accounts and enterprise-scale...
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Microsoft removes fake Bing ad that looked like a Chrome download site

Microsoft’s Bing search engine last week was serving to some users a fake Google Chrome download ad that may have included malicious content. After receiving user reports about the ad, Microsoft pulled it. But this may not be the first time Bing and Microsoft’s Edge browser failed to block this kind of scammy Chrome-download ad....
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Cottonwood receives ‘Public Protection Classification’ for fire-suppression efforts

The City of Cottonwood recently underwent a Public Protection Classification review by the Insurance Services Office, Inc.. In this survey, ISO analyzed the structural fire suppression delivery system in the City of Cottonwood and has resulted in the city maintaining a PPC of “Class 2” effective Feb. 1, 2019. The City of Cottonwood initially received...
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Pros and Cons of PPC

Most marketers and businessmen are familiar with pay per click marketing. If you are not, take a look at this quick 9 step guideline describing pay per click marketing. PPC is about paying for each click a visitor makes to your website. In PPC, you pay a fee each time a visitor clicks on your...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.