Ian Sherk ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Have you ever wanted to merge Phrase Match and Broad Match Modifier into a single keyword like these people? It...Read More
by Laurie Sullivan @lauriesullivan, Yesterday Google plans to delete AdWords accounts that have been inactive for 15 months beginning on March 25. The move is intended to keep AdWords running fast and help advertisers stay within the “manager account limits,” which Google defines as the maximum number of active, non-manager accounts the manager account can...Read More
When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be...Read More
“Time’s Up,” Charlie Wollberg March 1, 2018; Reuters Technology News Thousands of nonprofits all over the country have been racing to meet a deadline set by Google’s AdWords Ad Grant program in December. Many may not demonstrate the necessary five-percent click-through rate over two consecutive months. Doing so means making sure your nonprofit perfects the...Read More
(AP Photo/Jens Meyer) There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, decided to leverage Google AdWords by bidding on the names of executives at the large company. When those...Read More
Guerrilla Sales Marketing Cameron Elliott For many reasons, 2017 proved to be an important year for all things data, and while the user interfaces for designing a pay-per-click (PPC) campaign may have changed little over the last year, the metrics behind such campaigns have increased notably. Already an easily obscure area of marketing, understanding what...Read More
There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have to opt into one of several other attribution models available in Google. In this article, I’ll provide some general commentary on...Read More
Ad copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30 characters in Headline 2, and 80 characters of description text. That’s a lot of pressure to convince the reader to click the ad. If you’re a seasoned pay-per-click advertiser,...Read More
Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the...Read More
Having trouble with traffics for your website? Worry no more as Google AdWords is making your challenges your advantage. Google AdWords is a Certified branch of Google that allows entrepreneurs and other website owners to attract traffics to their websites, it is also a means for advertising products that one may need to sell through...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
