Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live...Read More
Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential. This article discusses how to think through the budgeting process...Read More
You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring to here. Single Keyword Ad Groups (or SKAGs) are a beautiful...Read More
I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the ins and outs of PPC, and that helped me build a successful career. Today, with automation playing an ever-more-important role in PPC, new account managers don’t have...Read More
Pauline Jakober Occasionally, clients decide to discontinue the services of their paid search advertising agencies. Sometimes they intend to let their paid accounts run with minimal oversight or stop their campaigns entirely. The motivation for this decision can vary. Sometimes clients are experiencing production issues, and they want to cease advertising temporarily because they’re unable...Read More
Google AdWords changed the advertising world forever. Back in 2000, Google launched AdWords, an advertising platform that allows businesses to get their marketing message seen on the world’s largest search engine. Unlike expensive traditional advertising mediums such as newspapers, radio, tv and billboards, AdWords leveled the playing field by making Google advertising affordable for...Read More
Loren Baker This guide is perfect for paid search marketers looking to boost PPC conversions and maximize ad spend. Your PPC campaign might be optimized to get clicks, but is it optimized to drive more inbound calls to your business? Calls are often the most lucrative type of conversions. Yet, they are also the most difficult...Read More
In an effort to ensure users don’t get misled or scammed in buying event tickets through third-party resellers advertising through AdWords, Google is instituting a certification process before these businesses can advertise through AdWords. Initially announced in November, the new restriction goes into effect globally today. “Unfortunately, some ticket resellers provide limited transparency in their...Read More
If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers....Read More
Sam Hollingsworth It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth asking — and it’s definitely worth understanding. The quick, overarching answer is something like this: Search marketing...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
