Tag

PPC

Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices,...
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Notes are coming to AdWords, plus Recommendations & an Account Performance Score

Over the past several months, Google has been rolling out new features exclusively in the new AdWords interface, or “experience.” On Tuesday, at SMX West in San Jose, AdWords Director of Product Management Anthony Chavez announced some attention-grabbing new features aimed at improving productivity on the platform. Let’s start with a long-desired addition first. Quickly...
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Thrive ICO Seeks to Mount Challenge To Google Adwords

Thrive, a blockchain-based ad platform, has announced that its token sale is now over. The sale raised $26 million, which was 85 percent of the target. Given the recent weakness in the cryptocurrency market, this was a solid result and shows that demand for ICOs is still strong. The token sale ran from 10th March...
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Four ways to remain productive when the AdWords interface changes

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third-party tools like Optmyzr have a chance to transition...
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AdWords custom columns now available at keyword and ad levels

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014. As with just about...
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The new Google AdWords interface is coming soon. Are you ready?

Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this feature/report/functionality in the new interface?” If you are frustrated by...
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No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns

Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword....
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3 Critical PPC Tasks You Should Do Every Day

Jon Clark ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to...
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Google AdWords Releases New Keyword Planner Tool

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience. Keyword...
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Amazon: “all AWS Services are GDPR ready”

Chad Woolf, Vice President of AWS Security Assurance at Amazon, said yesterday he was very “pleased to announce that AWS services comply with the General Data Protection Regulation (GDPR).” Amazon says they have completed the GDPR service readiness audit, validating that all generally available services and features adhere to the high privacy bar and data...
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RippleSmith Services

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