Tag

PPC

Postal service withholding cash for PPC bill payment

Power consumers have involuntarily become lenders of Hellenic Post (ELTA) by choosing to pay their electricity bills through the mail company’s branch network, as ELTA withholds payments instead of passing them on immediately to Public Power Corporation. Consumers leave the post offices holding their payment receipts, in full peace at having settled their dues to...
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AdWords Smart Bidding: Dos and Don’ts

“Smart Bidding” is the umbrella term in AdWords for automated bid strategies. Smart bids can vary — from targeting page placement to outranking a competitor. Advertisers can access these features by navigating to campaign settings and view “Bidding.” Navigate to campaign settings and view “Bidding.” Smart Bidding uses AdWords’ extensive data to help achieve the...
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4 Tips for Better AdWords Display Campaigns

Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites 650K apps and reaches 90% of all internet users worldwide) Google has no problem showing ads for virtually any advertiser. However, the quality of those...
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SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to...
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Look Ma, no keywords! Phrase-free AdWords campaigns are here

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search results in both Google Search and maps without using keywords. Instead of keywords, Google uses...
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How PPC Platforms Have Leveled the Marketing Playing Field

The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete with industry titans writes, Christopher Pappas, Founder, eLearning Industry In any burgeoning industry, connecting with your audience while battling the competition is a significant challenge. Marketers must contend with myriad pain points...
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Look Ma, no keywords! Phrase-free AdWords campaigns are here …

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search results in both Google Search and maps without using keywords. Instead of keywords, Google uses...
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How to use good ol’ PPC to support fun and creative branded content

Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative branded content....
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Google Shopping vs. text ads: Where should digital marketers spend their AdWords budget?

With ever-growing opportunities to promote businesses via Google, it can be difficult for digital marketers to know where to focus their efforts. Whilst a number of search specialists are – quite rightly – deploying clever tactics to boost organic listings, businesses should also remember the benefits that paid search can bring – speed, insight and...
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PPC vs. SEO: What’s Best For Your Business?

When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?” Related: SEO vs. PPC: Knowing Which Is Right for Your Website According to WordStream, PPC stands for pay-per-click, “a model of internet marketing in which advertisers pay...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.