5 New Year’s resolutions for your PPC campaigns

It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always...
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5 Advantages of Using an Agency to Manage Google AdWords Campaigns

Susan Wenograd Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides. There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house. But, there are clear advantages to having an agency...
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When Optimizing Your PPC Campaigns Strangles The Funnel

Kirk Williams Perhaps you’ve heard The Byrds croon out these famous lyrics: To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose, under heaven A time to be born, a time to die A time to plant, a time to reap A time to kill, a time...
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How to Optimize a PPC Campaign for Real Estate

Jon Clark Maybe you’ve noticed, but it’s hard to land a spot on Google’s first page and above the fold with SEO alone. While Google will occasionally play with their layout and the number of organic results, if your business isn’t one of them it will seriously affect the number and quality of leads you get....
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3 AdWords features you’re probably underutilizing

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways,...
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How to Make Google AdWords Work for You

The asphalt business is known for being stuck in the old ways of marketing. Many companies are still going door to door, hitting the newspapers, and relying on the phone book to generate leads. Although some of these strategies may work, why not spend your advertising money on a system that actually focuses on people...
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The Google Adwords for Influencer Marketing

The marketing director was my friend. He was an older gentlemen and had been in big corporation all his life. After I pitched him about Boostaa, he said: well, Heidi, it is cool, but I cannot use it. Why? I have million dollar budget all the time for marketing, but all your ambassadors from Boostaa...
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Top PPC Advertising Mistakes to Avoid

(Newswire.net — January 15, 2018) — Generally, there are two kinds of mistakes that one could make with a pay-per-click advertising strategy: Those that come about as a result of human or even technological error, and those that happen because of the application of supposed best practices that have become obsolete. When one considers the...
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6 Reasons Why Your Paid Search Strategy Must Include Bing Ads

Lucinda Honeycutt When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on par with AdWords. This is true. But there are some definite pros to...
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5 Ways to Automate More of Your PPC This Year

Frederick Vallaeys Artificial Intelligence (AI) in paid search marketing is going to be big this year. AI is one of several PPC trends that experts point out will gain steam in the next year. While anyone can leverage AI by using Google’s toolset for AdWords, building your own AI can be daunting, especially if you...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.