AdWords Conversion Linker: What is it and why do you need it?

In the last few days you might have seen an overlay banner in your Google Tag Manager account as below: This is related to an email AdWords sent out at the beginning of September regarding the upcoming Safari update which introduces the Intelligent Tracking Prevention (ITP).  The new technology intends to improve people’s privacy by...
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Google AdWords’ New Showcase Shopping Ads Can Display Collections of Products

 Matt Southern Google has rolled out a new shopping ad in AdWords just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers, while giving businesses the opportunity to sell more products. This new ad type allows advertisers to put together a selection of products...
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Implementing 2 Advanced Google AdWords Strategies

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes Noble | iTunes | IndieBound Let’s explore two advanced Google AdWords campaign types: Dynamic Search Ads and Call-Only campaigns. Give these two campaign types a try. They’ll let you squeeze...
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5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA]

Margot da Cunha Are you a marketer working off of a tight monthly PPC budget, just trying to get some ROI out of your Google AdWords campaigns? We’ve all been there. Sadly, data has shown that bigger AdWords budgets usually yield greater results. How do we know this? Well, WordStream (disclosure: I am an employee)...
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2 New AdWords Features & 1 Awesome Strategy You Must Know

Lisa Raehsler If you’re anything like me, you’re constantly on the lookout for new AdWords features and ways to get ahead the competition. Even if you don’t geek-out on PPC marketing on a daily basis, it’s always important to keep up to date with what’s new and understand any significant changes so you can make the...
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The 2X AdWords Budget Change: How to Adapt Today & Tomorrow

Chaitanya Chandrasekar AdWords budget change that increased daily budgets by 2x. (In fact, it’s quite possible that this is all you’ve been hearing about for the past few weeks!) Unhappy marketers have been vocally expressing their frustration (see: Google Doubles AdWords Budgets and Advertisers are Unhappy) and dismay at a chance that will theoretically crater their...
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Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and...
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5 Advanced Ways to Increase Your AdWords CTR

Dusty Vegas ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Figuring out ways to increase your AdWords click-through-rate (CTR) can be frustrating. Most internet advice focuses on the (very important) tactics...
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AdWords rolls out new interface to all advertisers

Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year until the present. Along with new features for data visualization, the overhaul enhances load speed of account data up to 20 percent,...
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13 Reasons Why PPC Brand Bidding Is a No-Brainer

Pauline Jakober ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros),...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.