Lucinda Honeycutt When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on par with AdWords. This is true. But there are some definite pros to...Read More
Frederick Vallaeys Artificial Intelligence (AI) in paid search marketing is going to be big this year. AI is one of several PPC trends that experts point out will gain steam in the next year. While anyone can leverage AI by using Google’s toolset for AdWords, building your own AI can be daunting, especially if you...Read More
It was a decent experiment while it lasted. Google has announced that Review extensions will stop showing this month and will be deleted entirely in AdWords accounts in February. An update appears on the support page about the extension. Advertisers that ran Review extensions and want to keep their historical data will need to export...Read More
The competition in the digital market is fiercer than ever. Companies are looking forward to online strategies to get a better result in terms of search engine ranking. Better the online visibility, more the potential to earn greater profits. Alongside SEO, Pay-Per-Click (PPC) strategies have shined in the digital arena. More companies are now incorporating...Read More
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change...Read More
When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues. It was a mixed...Read More
In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see trends in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. Those are all exciting areas, but that’s not a particularly earth-shattering prediction. Here is a look at five trends that...Read More
Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer behavior have continued to reshape the PPC landscape and keep search marketers on their toes. In 2017, we saw the last of “standard” text ads in AdWords as expanded text ads, introduced in 2016, became the...Read More
Though the part of Google’s antitrust settlement with the Federal Trade Commission that had them allow exports of AdWords data through its API expires tomorrow, Matthew Sucherman, Google’s VP and deputy general counsel, announced today that Google will keep the AdWords API terms and conditions as they are currently. That means Google will continue to allow...Read More
Lisa Raehsler “What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
