Lisa Raehsler “What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over...Read More
Google’s AdWords platform is one of the most popular ways to run ads across a huge display network, and with good reason. The barrier to entry is low, costs are manageable, and the wide variety of possible positions means there’s always somewhere your ad can be displayed. With any large ad network, one of your primary...Read More
Post written by Karina Tama – Rutigliano Article source: https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/20/seo-as-a-primary-marketing-tool-with-a-little-help-from-ppc/Read More
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to...Read More
E-BOOK A quadruple recipient of Google’s AdWords Badge and one of their earliest AdWords Top Contributors since about ten years ago, I am after a traditional publishing deal for the AdWords Fundamentals Exam Prep Course that I authored recently. The title is rather technical, nonetheless, with Google AdWords slowly turning into an entire industry, the...Read More
Dec 07, 2017, 02:33 ET Preview: Salesforce 3.75M Users Now Have Access to Fastbase, Inc.’s Powerful Lead Generation Software Article source: https://www.prnewswire.com/news-releases/new-google-adwords-campaign-tool-converts-adwords-visitors-into-lead-insights-powered-by-fastbase-300571935.htmlRead More
Credit: Michael Nagle/Bloomberg Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people. Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests. Google’s new targeting tools will likely be...Read More
Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well,...Read More
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
