An integrated approach: From SEO to PPC and beyond

For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like...
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Customizable, collaborative dashboards to arrive within AdWords

In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already exists within the “home” tab of an account. The difference with customization “Home” modules and “dashboard” information is that instead...
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Exclusive: Google is cracking down on sketchy rehab ads

Around the country today, marketers in the $35 billion addiction treatment industry woke up to an unpleasant surprise: Many of their Google search ads were gone. Overnight, the search giant has stopped selling ads against a huge number of rehab-related search terms, including “rehab near me,” “alcohol treatment,” and thousands of others. Search ads on...
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The limitations of Google AdWords demographic targeting

Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as...
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Google AdWords’ automated ad suggestions test is getting a reboot

Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received. Now, Google is giving it another shot, with some adjustments aimed at addressing advertiser concerns. A limited number of advertisers in the US and the...
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The Marathon and the Sprint: How SEO and PPC Work Together for Small Businesses

In general terms, pay-per-click, or PPC, is a sprint to get more business quickly. Search engine optimization, or SEO, is a marathon for long-term growth. For either to be effective, you’ll need to spend a little money. But where should you focus your attention? The answer is between you and your marketing team. However, you...
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Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. The...
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5 Google Adwords Mistakes Every Online Marketer Should Avoid …

There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful planning and execution, and a bit of an investment. Google Adwords campaigns have to be...
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Four ways to spot AdWords account trouble early

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early...
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Google AdWords updates to aid conversion rate optimization – Campaign Asia

Unruly CEO: Want to win? Be a futurist It’s up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood. Article source: http://www.campaignasia.com/article/google-adwords-updates-to-aid-conversion-rate-optimization/439414
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.