4 Ways to Squeeze Every Last Bit of Value From Your Google …

Google’s AdWords platform is one of the most popular ways to run ads across a huge display network, and with good reason. The barrier to entry is low, costs are manageable, and the wide variety of possible positions means there’s always somewhere your ad can be displayed. With any large ad network, one of your primary...
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SEO As A Primary Marketing Tool — With A Little Help From PPC

Post written by Karina Tama – Rutigliano Article source: https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/20/seo-as-a-primary-marketing-tool-with-a-little-help-from-ppc/
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Supercharge your email marketing with Google AdWords

I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to...
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Google AdWords Fundamentals – A Fully Interactive Exam Prep Course

E-BOOK A quadruple recipient of Google’s AdWords Badge and one of their earliest AdWords Top Contributors since about ten years ago, I am after a traditional publishing deal for the AdWords Fundamentals Exam Prep Course that I authored recently. The title is rather technical, nonetheless, with Google AdWords slowly turning into an entire industry, the...
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New Google AdWords Campaign Tool Converts Adwords Visitors Into Lead Insights Powered by Fastbase

Dec 07, 2017, 02:33 ET Preview: Salesforce 3.75M Users Now Have Access to Fastbase, Inc.’s Powerful Lead Generation Software Article source: https://www.prnewswire.com/news-releases/new-google-adwords-campaign-tool-converts-adwords-visitors-into-lead-insights-powered-by-fastbase-300571935.html
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PPC Basics and Beyond

Pauline Jakober ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); I’m somewhat hesitant to tackle the subject of PPC basics for new AdWords users. Because to do PPC well, you...
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Google AdWords Adds Targeting by Phone Number, Mailing Address

Credit: Michael Nagle/Bloomberg Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people. Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests. Google’s new targeting tools will likely be...
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6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know

Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well,...
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Which PPC metrics matter? Lessons from half a million keywords

Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to...
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An introduction into the basics of Google AdWords

‘; html += ‘ ‘+item.label+’ ‘; if(item.location){ html += ‘ ‘+item.location+’ ‘; } html += ‘ Article source: https://e27.co/an-introduction-into-the-basics-of-google-adwords-20171206/
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.