Tag

PPC

5 successful B2B AdWords best practices for any company

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1. Start with negative keywords Homing in on the keywords that work...
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Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

In the first article of this two-part series, we covered some important recent changes to Google’s search algorithms. The goal of this second article is to give digital marketers an idea of how the most significant changes in Google’s paid products will affect your strategy in 2017 and beyond. Exact Match Keyword Change for Paid...
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How to Use Historical Quality Score Data for Better Ads

Lisa Raehsler Are your PPC advertising campaigns performing as well as they could be? Truthfully, in the world of paid search, there’s always room to improve. That’s why Google AdWords recently released improvements to quality score reporting. This data can help you create even more relevant PPC ads. What are the key improvements for advertisers? You can: View results...
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How to Perform an AdWords Audit

Corey Morris Is your AdWords account as effective as it could be? Unless you’ve audited your AdWords account, you can’t know for sure. What is an AdWords Account Audit? Simply, an AdWords account audit is the process of evaluating the effectiveness of your AdWords accounts. An audit can reveal painful hidden issues that need to...
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Spotted: AdWords reporting dashboards that can be scheduled & shared

Google is testing dashboards in AdWords Report Editor. Optmyzr’s Frederick Vallaeys noticed the dashboards on Tuesday. After building tables or charts in the drag-and-drop Report Editor, advertisers can embed them to a modular and customizable dashboard. The dashboards can be edited, shared, downloaded as a PDF, and even set on a recurring schedule for sharing. A KPI...
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PPC strategy: Planning beyond the click

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any...
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PPC News Roundup: Google AdWords Launches ‘Maximise Conversions’

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Maximise Conversions from Google AdWords, Instagram adds Click-To-Messenger ads, Snapchat hit by low quality ads and AdWords uses machine learning to track purchase intent. Google AdWords’ New Feature Manages Auction Bids Google AdWords unveiled a new bidding feature at the end...
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SEO Vs. PPC: Pros, Cons And A Holistic Approach To Search

  Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online marketing with two distinctly different approaches. According to a 2016 survey, 53% of consumers...
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Enhance the performance of your website using Google Adwords

The following guest post is courtesy of Adinah Brown, content manager at Leverate. Do you have an idea for a guest post? Want your article to be viewed by the hundreds of thousands of viewers who regularly visit LeapRate and receive our daily email newsletter? Let us know at [email protected]. Investing marketing dollars on Google AdWords can drive large...
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4 reasons your PPC programs can fail

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program. To help you avoid inadvertently setting your PPC...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.