Credit: DGL images/Shutterstock Pay-per-click (PPC) is an aggressive form of online advertising where you, as a marketer, pay for every click on an advertisement that leads a consumer to your business. Typically, you will make a bid for ad space with a publisher, the most common being major search engines. You bid how much you’ll...Read More
Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours...Read More
Susan Wenograd Paid search practitioners are increasingly being asked by their clients to run Facebook Ads campaigns. In addition, PPC pros who haven’t yet explored the platform are expressing greater interest than ever in learning about Facebook Ads. What many are discovering: transitioning from paid search to Facebook is like whiplash. It seems like it should...Read More
Every once in a while, the Google-savvy PR practitioner will sit back and ponder the way we used to do things a scant few years ago, and marvel at how far we’ve come. Not to mention the time we used to waste doing things the dumb way. No fault of ours, necessarily—in many cases, the...Read More
PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and...Read More
Andrew Lolk Unless you set the right Google AdWords campaign settings, your paid search performance will always be limited. You can do all the remarketing you want. You can optimize for quality score. And you can add all the negative keywords you want. None of it will matter. It’s like running a marathon if you...Read More
Elisa Gabbert You know who makes a lot of money? Google. The funny thing is, most of their considerable profits effectively come in the form of micro-payments – hundreds of thousands of companies paying pennies or dollars per click, every time a potential new customer clicks one of their Google ads. Even though the average...Read More
Google quietly announced both on Twitter and on Google+ that you can now compare two different date ranges within the AdWords Report Editor. AdWords Report Editor launched in 2015 and wow’ed advertisers. But up until now, you couldn’t run a report for a specific date range and then compare it to how well you that...Read More
Lisa Raehsler Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales. In 2016, consumer spending on back-to-school products was a whopping $75.8 billion. The opportunities for retail sales lie in both...Read More
Matt Southern Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have previously interacted with their channel. Now, that same list of people can be used with remarketing lists for search ads. This...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
