The AdWords 2017 roadmap is loaded with artificial intelligence

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the event sometimes skims over some of the details that matter to those of us...
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13 PPC Tactics to Get the Most Out of Seasonal Shopping

Andrew Lolk There is no shortage of advice when it comes to optimizing your Google AdWords campaigns. Just Google it, and you’ll find a massive number of best practices from dozens of different sources. But what do you do when best practices are thrown out the window? Like at Christmas or on Cyber Monday? During...
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New AdWords Experience Rolling Out by End of the Year

 Matt Southern  A new AdWords experience is expected to be rolled out to all advertisers by the end of the year. In fact, you may already have it, as it has been made available to millions of AdWords accounts. If you don’t have it yet, you’ll have to wait patiently until the end of the...
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4 New Features for AdWords Ecommerce Advertisers

Google recently held its Marketing Next event and announced several changes to its suite of advertising-related products. In this article, I’ll address four of the changes that are important to ecommerce merchants. Google Optimize This new product from Google will integrate with AdWords to help advertisers create and test landing pages, without needing coding skills...
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7 Powerful Benefits of Using PPC Advertising

Corey Morris There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made. For starters, PPC: Offers quick entry. Results are easy to measurable and track. Works well with other marketing channels. Provides a...
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Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auction

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions. The new technology utilizes smart bidding to automatically set the right bid for each auction, so you can...
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How your insurance brand can get the most out of PPC

PPC can deliver immediate results for your insurance brand and, in such a competitive sector, you’re brand needs to ensure its right in front of the target market to even start to compete for customers. So how can you make the most of PPC as a digital marketing channel? How can you ensure you’re not...
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Google wants AdWords to track you both on and offline

It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working in advertising. ADVERTISEMENT Google tracks everything you do: here’s how to delete it At Google’s Marketing Next conference, the company announced...
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3 Must-Reads on Launching a Successful PPC Campaign

‘)})(); //– ;c++)if(e=b[c],”og:title”===e.getattribute(“property”)){a=e.getattribute(“content”);break}a||(a=document.title||”untitled”); Subscribe Advertise Contact If you’re just starting out in PPC advertising, here are three articles you need to read now to master PPC.  Upcoming Webcasts Training June 6: New Threats, Security Risks and Remedies for Today’s MSPs June 28: IT Staffing Made MSPeasy Watch Now: Sell your way to revenue, growth, and...
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Conversion rate optimization tools coming to AdWords with new integrations

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday. Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.