Chandal Nolasco da Silva Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding the key indicators of campaign performance is essential for anyone working in PPC right from...Read More
Matt Southern Google AdWords will now report on how often one of your shopping ads appears in the top position. The new report is called ‘absolute top impression share.’ In an effort to help advertisers identify product data gaps, AdWords is also introducing ‘product status reporting.’ Absolute Top Impression Share According to Google’s data, the...Read More
by Laurie Sullivan @lauriesullivan, Yesterday Google announced a change to the ad rotation settings in AdWords on Tuesday, and some ad industry insiders couldn’t be happier. The idea is to simplify ad rotation into two settings. With the change, two options become available in September — Optimize, which prioritizes the best-performing ads; and Rotate Indefinitely, which...Read More
Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results. The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results. This is a huge...Read More
Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual job — PPC, AdWords, Facebook Ads,...Read More
Matt Southern Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business. As the announcement states, keeping your finger on the pulse of the Searches card can help you refine your keywords for better performance. Knowing which keywords a majority of searchers are using...Read More
A few weeks ago, Google revamped the look and feel of the AdWords Sitelinks to make them a carousel tappable format. But with that change, Google has also doubled the number of sitelinks you can show on your AdWords search ads from four to eight. The updated help documentation use to say that on mobile...Read More
Angel Niñofranco Digital advertisers should regularly monitor and improve their ad spending. Having a solid understanding of the online-to-offline impact of your digital advertising efforts will help you make better marketing decisions. One of the metrics that you should consider looking at is whether your campaigns are generating phone call conversions. We are now living...Read More
Jon Clark According to a PPC analysis by Oli Gardner from Unbounce, 98 percent of ads are a waste of money. And yet, U.S digital advertising will hit $83 billion in 2017. That number is projected to reach $120 billion, by 2021. Advertising is getting more pervasive, intrusive and obnoxious, no wonder in 2016 alone,...Read More
Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
