Chris Giarratana Your PPC mission is to grab the attention of searchers, give them the information they need, and ultimately entice them to click on your ad. That process, whether it’s with Google AdWords or Bing Ads, all starts with optimized ad copy that taps into basic human psychology. Psychology can give you a huge edge over your competitors. Here...Read More
Matt Southern Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns. Google AdWords has been integrated with Google Surveys 360, and integration with Google Optimize will be rolling out in the coming months. Google Surveys 360 As of today, remarketing lists in AdWords are...Read More
Jenise Uehara Henrikson This is a plain-speaking guide for the busy executive. You need to be able to evaluate your agency’s performance, but you don’t have the time to learn PPC campaign minutiae. Download it here. Paid search continues to take on a significant part of digital marketing budgets. According to SEJ’s State of Digital Marketing report, 42%...Read More
Google has admitted its AdWords product became too complex for everyday small business owners to leverage, which led the digital giant to overhaul the offering and the launch of a regional roadshow. Google product marketing manager Duncan McGrath said Google had to simplify the AdWord platform and launch new services to better cater for everyday...Read More
The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside. Apart from looking at their current employment status, where do you even start? Finding strong PPC talent is challenging, especially if your business is new to paid advertising and has nobody in-house...Read More
Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some significant. Here’s a look at what’s changing. First, some background. Ad Rank determines where an ad appears on the page and is based on a calculation of max...Read More
Lisa Raehsler Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad copy. Here are four PPC ad extensions you should be using today. 1. Structured Snippets Structured Snippets are one of...Read More
Matt Southern Google has rolled out the ability to schedule imports of offline conversion data. Advertisers can schedule AdWords to automatically upload offline conversions on a daily or weekly basis. Conversions can be uploaded into either individual or manager accounts. Google says this will help advertisers save time and reduce errors. Of course, that is after...Read More
Lisa Raehsler ‘); Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad copy. Here are four PPC ad extensions you should be using today. 1. Structured Snippets Structured Snippets are one...Read More
Katya Bovykina Having a small PPC budget isn’t the end of the world. Your success will largely depend on the niche you’re operating in and its level of competition. By asking yourself three simple questions – and measuring and evaluating your success – you can make your small PPC budget go a long way. For this article, we’re going...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
