Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions. The new technology utilizes smart bidding to automatically set the right bid for each auction, so you can...Read More

PPC can deliver immediate results for your insurance brand and, in such a competitive sector, you’re brand needs to ensure its right in front of the target market to even start to compete for customers. So how can you make the most of PPC as a digital marketing channel? How can you ensure you’re not...Read More

‘)})(); //– ;c++)if(e=b[c],”og:title”===e.getattribute(“property”)){a=e.getattribute(“content”);break}a||(a=document.title||”untitled”); Subscribe Advertise Contact If you’re just starting out in PPC advertising, here are three articles you need to read now to master PPC.  Upcoming Webcasts Training June 6: New Threats, Security Risks and Remedies for Today’s MSPs June 28: IT Staffing Made MSPeasy Watch Now: Sell your way to revenue, growth, and...Read More

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday. Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query...Read More

“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even...Read More

Clark Boyd  Here’s a typical search engine results page: Wow. There’s a lot more going on here than meets the eye. Do you see it? Every ad here is vying for a click. So how will people decide which ad to click on – and ultimately make a purchase decision? The best PPC ad here is the...Read More