Enhance the performance of your website using Google Adwords

The following guest post is courtesy of Adinah Brown, content manager at Leverate. Do you have an idea for a guest post? Want your article to be viewed by the hundreds of thousands of viewers who regularly visit LeapRate and receive our daily email newsletter? Let us know at [email protected]. Investing marketing dollars on Google AdWords can drive large...
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4 reasons your PPC programs can fail

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program. To help you avoid inadvertently setting your PPC...
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Google adds Maximize Conversions automated bid strategy in AdWords

Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement: Maximize Conversions will help you get you the most number of sales...
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Learn 3 proven methods for winning additional PPC budget from your clients

One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of additional revenue generated through our existing client relationships. Clients come to us because they want more out of their paid search and social program; they want consistent volume, revenue and profit growth. To...
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How To Prepare For Changes To AdWords Enhanced CPC

by David Grow , Op-Ed Contributor, 5 hours ago An automated bidding strategy within Google AdWords, Enhanced CPC (ECPC) has been around for several years. The strategy considers an array of information, including device, browser, location and time of day, to adjust bids up or down by up to 30%. Basically, it allows Google to raise...
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6 Ecommerce PPC Best Practices to Improve Your Advertising ROI

Your shopping feed in the merchant center is what Google will ultimately use to advertise your products. AdWords Product Listing Ads pull all of your product information – including brand, price, availability, etc. – directly from your shopping feed. Google Merchant Center in particular is very finicky about the rules regarding your shopping feeds. A...
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The AdWords 2017 roadmap is loaded with artificial intelligence

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the event sometimes skims over some of the details that matter to those of us...
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13 PPC Tactics to Get the Most Out of Seasonal Shopping

Andrew Lolk There is no shortage of advice when it comes to optimizing your Google AdWords campaigns. Just Google it, and you’ll find a massive number of best practices from dozens of different sources. But what do you do when best practices are thrown out the window? Like at Christmas or on Cyber Monday? During...
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New AdWords Experience Rolling Out by End of the Year

 Matt Southern  A new AdWords experience is expected to be rolled out to all advertisers by the end of the year. In fact, you may already have it, as it has been made available to millions of AdWords accounts. If you don’t have it yet, you’ll have to wait patiently until the end of the...
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4 New Features for AdWords Ecommerce Advertisers

Google recently held its Marketing Next event and announced several changes to its suite of advertising-related products. In this article, I’ll address four of the changes that are important to ecommerce merchants. Google Optimize This new product from Google will integrate with AdWords to help advertisers create and test landing pages, without needing coding skills...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.