Tag

SEO

5 Ways To Improve Your International SEO Strategy

If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet audience, they must get smarter about international search engine optimization. Just like domestic SEO, the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates. The challenge internationally is...
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The B2B of SEO

The challenge to online businesses is to make sure their company comes to the attention of potential customers as often as possible. But a little known way to break into the eyeball space of possible client is to cement search engine results that guarantee widespread marketing results and generation of qualified leads. Even with the...
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Video SEO: Video Metadata Optimization

This is my first article (of hopefully many) for Search Engine Watch focusing on some technical video SEO topics. Today we’ll look at the role of metadata in optimizing video for YouTube based upon my experience in developing a YouTube Channel in July 2007. We must have done a few things right because 21 million downloads later...
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Top 8 SEO Tips for a Better Google Places Ranking

Is your Google Places page showing up at or near the top of local business listings in search results? If you answered no, then keep reading. Here are my top eight tips to improve your Google Places page’s chances of being found by local searchers: 1. Get Verified The first step to get your Google...
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SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says

SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from...
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Big Business SEO

Lisa Barone Why I’m a White Hat Now Big Business SEO Reputation Management in an Instant World How many of you out there have taken on a large business as an SEO client and just been appalled at the state of their Web properties? Some companies either think they don’t need to do SEO, or...
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Winning The SEO Battle Through Content Curation

Guest post written by Pawan Deshpande Pawan Deshpande is CEO of HiveFire, producer of Curata online content curation software. You can read more on this subject in his free e-book. Pawan Deshpande: Staying relevant. The battle for top billing on the search results page is fierce – and sites with fresh, relevant content are the...
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PPC Copywriting Tips You Can Use in Your SEO Copy

It’s often the case that what works for PPC works for SEO, and vice versa – at least to a degree. You’ll certainly have to tweak your techniques when moving between organic and paid search efforts, but there’s no reason that gains and losses in one area can’t inform your decisions in the other –...
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5 SEO Moves for More Traffic – By Aliza Earnshaw

Tweet Want more site visitors? These five top SEO (search engine optimization) tactics will help you rank higher in search results and attract more customers. 1. Choose and use the right keywords. Lots of people use insider jargon on their sites. You may think you sell “performance-enhancing stabilizers for over-pronators” – but your potential customers...
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How To Devise A Psychology Based SEO Strategy

SEO consultants like me usually get called in at an advanced stage of website development. Design elements are already in place, graphics created, page structure determined, even selling and lead generation processes finalized before the owner or manager invites us over to “slap SEO on” to their creation! Is that because to many of our...
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