Why Social Media Doesn’t Mean Business

Don’t imagine that social media will directly win you business. They might. Just like face-to-face networking might. But just as it’s unlikely that you’ll meet someone on day one who says: “Hoorah, you sell exactly what I need, let me give you my money”, it’s unlikely that a presence on Facebook, LinkedIn, Google+ or Twitter...
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SEO 2012: 7 Point Checklist for Search Engine Ranking

Social Signals to Dominate SEO in 2012 Predictions on the end of the world have been heard a hundred times and more throughout history and there is one for this year too; but it all has all come to null and so are the so called predictions about the death of the Search Engine Optimization....
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How to Improve Local SEO Efforts

Optimizing a website for local search is important for a few reasons. First, the number of smart phone and tablet users is on the rise meaning that a larger percentage of searches are being performed “on the go”. Mobile web searchers are often looking for local information and local establishments. Second, search is becoming more...
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A Look Back at the Evolution of SEO in 2011

Tweet SEO has certainly had its share of ups and downs this past year. Both Google and Bing have rolled out a lot of new features and algorithm updates that have the potential to impact the way SEO is handled from here on out. Here are 4 of some of the biggest changes to SEO...
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What Is Your SEO Archiving Plan?

During consultations for search engine optimization services, the topic of blogs and other types of social media inevitably arises. I observe plenty of enthusiasm about blog content and fresh search results. I listen attentively to client ideas and concerns. Then I ask a simple question. “What is your SEO archiving plan?” Do you know what...
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Preparing For A New Era Of B2B SEO

The end of the year is always a time for reflection on all of the work and effort of the previous 12 months. There has been a lot of talk in 2011 about the end of SEO as we know it. But the reality is that there will always be a need for strategy when...
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6 Ways to Recover from Bad Links

It’s a story we hear too often: someone hires a bad SEO, that SEO builds a bunch of spammy links, he/she cashes their check, and then bam – penalty! Whether you got bad advice, “your friend” built those links, or you’ve got the guts to admit you did it yourself, undoing the damage isn’t easy....
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The latest SEO developments you need to know

Over the past 12 months, the search marketing landscape has seen many changes. Let’s take a look at the biggest developments that all digital marketers need to know. The slow and final death of Yahoo Site ExplorerThis year, the once mighty Yahoo shrank some more — and in a big way for SEOs. After being...
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B2B SEO 2012 Strategy Planning: 4 Recommendations

In early November, Webmarketing123 released their first state of digital marketing report. The report surveyed more than 500 B2B and B2C marketing professionals, with roughly a 66-34 percent split, respectively. The report takes an in-depth look at digital marketing focus, impact of SEO, PPC, and social media programs, and where marketing managers are focusing budget in...
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Beyond SEO: Retaining the Visitor

For the past couple months, I’ve been on a mission. I’ve been placing SEO and the psychosis of rankings on the back burner. For what in return you ask? To better the user experience. I had spent years placing all my concern SEO-ing sites to the fullest to maximize traffic potential. At the end of...
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