In early November, Webmarketing123 released their first state of digital marketing report. The report surveyed more than 500 B2B and B2C marketing professionals, with roughly a 66-34 percent split, respectively. The report takes an in-depth look at digital marketing focus, impact of SEO, PPC, and social media programs, and where marketing managers are focusing budget in...Read More
For the past couple months, I’ve been on a mission. I’ve been placing SEO and the psychosis of rankings on the back burner. For what in return you ask? To better the user experience. I had spent years placing all my concern SEO-ing sites to the fullest to maximize traffic potential. At the end of...Read More
Getting your voice heard on the internet is never easy. It can be like setting up your soapbox on a crowded street, and waving frantically to get passers-by to pay attention. You might be an expert in your chosen topic, with pearls of wisdom to dispense on X particles or Z-list celebrities, but how do...Read More
Considering a global expansion in 2012? Extending your web presence internationally can be challenging, especially without local resources at your disposal. But, with the right preparations it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully. Here are five critical considerations to account for...Read More
An SEO content writer creates content that optimizes his or her clients’ websites’ results in search engines. The content may be short articles, web page dialogue, or other online text. The important point is that it is written with search engine traffic in mind. By applying a number of trade secrets, the SEO content writer...Read More
WordPress has made it very easy for small businesses to have a website that is easy to update and maintain, but do you know how to optimize your WordPress site so that it has the best chance of appearing at the top of your customers’ search results? The process is similar to optimizing any website,...Read More
Nov. 14, 2011 |(0) Comments Many people doubt search-engine optimization, or “SEO” for short. Some have a bad impression of it from watching the TV show “The Good Wife” or reading about the “dirty tricks” of a certain department store in The New York Times. They say it’s nothing more than “black- hat” tactics that...Read More
Good small business websites build brands and bring in customers. In order for this to happen, people to actually visit, and for that to happen, a website needs to be designed around the principles of SEO, or Search Engine Optimization. SEO, put simply, is how to make it easier for web users to come across...Read More
Whenever the phrase, “usability and SEOâ€, enter a conversation, there’s a very good chance it goes in one ear and out the other. Corporate management interprets it as “We need more moneyâ€, and middle management fixes their poker face until they’re free to run to Google to look up the term. Though there is improvement,...Read More
Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever. Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
