If you haven’t heard of the term SEO yet and don’t know of its power in the marketing world: the 90′s called and they want their Game Boy back. It’s 2011 and the search engine optimization business is a multi-billion dollar operation. Yet some marketing teams still don’t use this platform to its fullest potential. I...Read More

SEO is a term that many business owners will have heard of but may not understand very well. As a business owner you need to know most importantly what SEO can do and why it is important to you and your business however at the same time you need to understand how it works. By...Read More

Search marketing is an effective way of reaching users that are searching for specific terms associated with a brand. Both paid and organic search programs are centered on qualified keywords that are best known to convert. One of the most important things to remember is that most conversions directly tied to revenue occur after a...Read More

It’s a well known fact that links play a key role in search engine optimization. In addition to providing a physical connection between pages, search engines also use links to get advance notice of the content they’ll find at the other end of that link. While it’s true that search engines place the greatest value...Read More

I’ll get right to the point. You can’t bolt a couple of pages onto the edge of your ecommece site like a sidecar to a motorcycle and call it search engine optimization. Or, rather, you can launch your SEO sidecar but it won’t achieve the organic search performance you desire without applying additional SEO strategies....Read More

It’s that time of the year again. There are code freezes just around the corner for most online retailers and those big brands that aren’t focused on hitting holiday sales goals are getting their 2012 search engine marketing budgets aligned. That’s just the way things work at large, enterprise-class online organizations. If you’re not working...Read More