Using search as an efficient medium for direct b2b marketing

If executed properly, search engine marketing is a highly efficient form of direct marketing. But as with any form of marketing, an understanding of the relevant technology is crucial to derive the greatest value from the medium. In developing an overarching search strategy, the most important guiding principle is relevance. Search engine optimization (SEO) rankings...
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Justifying the Value of SEO

Most people don’t set fair expectations for a search engine optimization (SEO) effort. I was reminded of this while speaking with a prospect, who asked what kind of a return on investment (ROI) he should expect from his SEO engagement. “I’m expecting exponential growth, something like 20X the traffic that I’m currently getting,” he told...
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Secrets of SEO are not secret after all

Advertisement One of my mentors used to say, “Never take advice about money from someone who’s never had any.” Equally, I believe you should never take SEO advice from those who haven’t implemented and proved the tactics themselves. If you’re asking, “What is SEO?” here’s a brief definition. Search engine optimization is the process of...
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Getting the correct metrics when testing search engine algorithms

Keeping up to date with what search engine algorithms are looking for from your content is vital in ensuring that your SEO strategy is working to its full potential. According to an article published by Search Engine Watch, there are a number of metrics out there that can be used to test algorithms to keep...
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Link strategy: Internal links vs. backlinks

David Mercer Link strategy: Internal links vs. backlinks On-site SEO vs. off-site SEO Publicize vs. sharing vs. dynamic share buttons on WordPress sites One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site. SEO (Search Engine Optimization) is arguably the most commonly used method for...
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On-site SEO vs. off-site SEO

David Mercer On-site SEO vs. off-site SEO Publicize vs. sharing vs. dynamic share buttons on WordPress sites Use comments as traffic and SEO drivers Search engine optimization (SEO) uses a set of techniques and tools to help improve a site’s visibility by increasing the chances of it appearing higher in the SERPs (Search Engine Results...
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3 Most Dependable White Hat SEO Techniques for Better SEO Success

Most of the online business owners know about SEO or Search Engine Optimization pretty well and it too is a well known fact that a well optimized site does much better that the ones which aren’t optimized. This is how SEO plays a very important role in the success of an online business. However, it...
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Give Me A Search And Social Nudge

With roots in search engine optimization, Liana Evans explains the importance of integrating SEO and social media. She tells us the key to understanding search optimization in social media resides in remembering that social media communities are not search engines, and people search differently than they converse. Evans explains why these are important, how to...
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Search Optimization Is Still Part of Social Media Marketing

There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.'” As I am primarily a social media marketer, but have deep roots in search engine optimization, I raise my...
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SEO Wars: Forget Black Hat, White Hat – What Color Is Your Lightsaber?

SEO is a powerful force that can be wielded to dictate the prominent content placement in search results, potentially driving countless visitors to websites. Those mastering this power represent contrasting strategies that search engines would consider “good and evil.” Historically, we’ve called this white hat and black hat SEO… But what fun is that?! If...
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