This article is the second in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing. This week we...Read More
THE COMPANY Our client is an Industry Accredited Agency, with a team of experts, growing daily with new talent brings together an array of skills ranging from technical, creative, analytical and research. Creating uniquely balanced successful SEO and Digital Marketing campaigns for clients across a range of industries, valuing themselves on commitment to pushing themselves...Read More
Search engine optimization (SEO) is something many marketers, web designers and data miners consider an “American thingâ€â€”or at least an English thing. However, SEO bridges language differences, cultural variances and seeps into every aspect of websites (or at least it should!) and website rankings. As a quick reminder, SEO is a set of evolving best...Read More
The way consumers watch TV is gradually shifting from cable to streaming. Younger generations may graduate college and purchase a TV solely for the purpose of binge watching entire seasons of series. While television itself will never die, it’s becoming easier than ever to online stream on your TVs, tablets, smartphones, and PCs. And the...Read More
Despite popular opinion, the death of SEO has been greatly exaggerated. However, that doesn’t mean that what was effective in 2006, 2010, or even last year still works today. SEO is a rapidly changing practice – thanks in part to the hundreds of adjustments Google makes every year to its search engine algorithm. Because of this, you need to...Read More
John Rampton is the founder of Palo Alto, California-based Host, a hosting company specializing in helping businesses with hosting their website for free, for life. Connect with him @johnrampton. Your SEO and content marketing strategies have the potential to work beautifully together. In fact, I’d argue you can no longer successfully pull one off without the other. But...Read More
April marks the beginning of Q2 — which means you should be reviewing your local SEO program’s performance over the last quarter to see how you’ve done. Did you achieve the goals you had for Q1? If you’re not sure, then it’s time to walk through a quarterly business review (QBR) so you can find...Read More
This article was co-authored with Benj Arriola, VP of SEO at Internet Marketing Inc. It is not uncommon that many digital marketing professionals write about their SEO predictions in the beginning of the year. Some play it safe and state the obvious trends that will most likely become reality, while some make bolder claims at...Read More
Even though Google favors big brands, the truth is that small businesses can compete with the bigger names for organic search engine traffic. This is possible even though big brands often spend tens of thousands on SEO without batting an eye, and even though small businesses are spread thin on budgets and staff. Here’s how a small business...Read More
As you sit down with your new SEO consultant it starts out well, but soon he says “We’ll need to implement a good 301 redirect plan so that you don’t lose organic rankings and traffic.†Then he says something about title tags, which you’ve heard of although you’re not quite sure exactly what they are...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
