Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip: STOP Using Your Microscope In Local Search! What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool. It...Read More
Whether you think SEO is an acronym for “search engine optimization†or “screwing everyone overâ€, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, jargon-riddled, important, and lucrative IT fields in existence—and it’s not going anywhere. Even though the majority of small businesses in the US...Read More
The Gym by CherryPoint When I started going to the gym and working out I had the same common goal as most people, get active and lose some weight. It was an also a way to relieve stress and escape from everyday life. The more serious I got about working out, the more I started...Read More
We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came...Read More
If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and 2015 contracts have already been signed. There’s nothing left to do but close that computer, put on your slippers, throw a log on the fire, and hibernate until January 2nd. Or…keep that...Read More
No matter what specific industry you may be in, most likely you’re going to have a website. Websites are crucial in having a professional online presence. However, just because most professionals realize that a website is important, many lack the background in search engine optimization (SEO) to make it easier to find by search engines and target audiences alike. Below...Read More
ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice dishonest opinions, discredit businesses, and to smear reputations online. If someone wants to...Read More
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon...Read More
Hiring an SEO firm can be stressful. With prices ranging anywhere from several hundred to tens of thousands of dollars per month, depending on your specific needs, it is difficult to hear an SEO firm tell you it will take a few months before you can expect to see results. How do you know if...Read More
As we now know better than ever before, SEO best practices are constantly changing. Not only are there new algorithm announcements and changes you have to follow, but understanding what you need to do in response or how your strategy needs to be altered can be tough. It’s the SEO gurus who help keep us...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
