Addiction treatment providers nationwide received their notifications this week confirming that they had achieved a new online marketing certification. Providers in this inaugural class now have the go-ahead to purchase the industry’s most sought-after AdWords on Google after a months-long hiatus was instituted by the search engine giant itself. The effort is part of a...Read More
You know what negative SEO is (and isn’t). You know how to audit your site to determine if you’ve been hit. You know how to protect yourself to limit your exposure. Now it is time to discuss how to defend yourself against an ongoing negative SEO campaign. Who is attacking you? There are a variety of...Read More
New Subsidiary Shakes up Marketing Industry by Removing Competition with Agencies Seeking to Access Latest Google Analytics Technology Businesses have an unquenchable thirst for data, and with millions of businesses logging in every day, Google Analytics has become the household name among marketers for gathering and understanding data for decision making. But while anyone with...Read More
Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to provide advertisers with more resources to manage the growing complexities of paid search advertising. The new Google Ads interface contains many new features aimed at helping advertisers gain the...Read More
What’s the number one key to business success in the digital world? A spiffy logo? Nope. An in-office frozen yogurt machine? No (but it wouldn’t hurt). Ask any expert and they’ll tell you that it all comes down to a strong online presence. Your company has got to be the first one people see when...Read More
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “digital-marketing-tools”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users...Read More
Earlier this year, Google announced that it was working on Chat , a new service intended to supplant the SMS text-messaging standard. Anyone who has had experience with Google Duo, Google Allo, Google Buzz, Google Wave, or the many variants of Google Hangouts may wonder why this, of all Google’s chat services, will be the...Read More
ShutterstockShutterstock Pay-per-click (PPC) ads appear depending on what a user is searching for, and the advertiser only pays a fee when they actually on the ad. Due to PPC marketing’s quick results, simplicity and level of control and customization, it’s one of the more popular digital advertising techniques. However, if your business is in a...Read More
Shutterstock In the age of android phones and high-speed, fiberoptic internet, employees and employers are turning to the internet for the core of their job search and hiring. According to the Pew Internet American Life Project report, 93 million Americans — 80% of internet users — have relied on the internet for information on health care-related topics....Read More
Google Analytics has been around since 2005, and most financial advisors have accounts by now, but we find they aren’t really using the data provided. If this is you, don’t worry, this article will serve as a crash course on making the most of this powerful tool. We find that one of the main reasons...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
