Google maps app.(Photo: Justin Sullivan, Getty Images) SAN FRANCISCO – Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you’ve used a...Read More

Addiction treatment providers nationwide received their notifications this week confirming that they had achieved a new online marketing certification. Providers in this inaugural class now have the go-ahead to purchase the industry’s most sought-after AdWords on Google after a months-long hiatus was instituted by the search engine giant itself. The effort is part of a...Read More

New Subsidiary Shakes up Marketing Industry by Removing Competition with Agencies Seeking to Access Latest Google Analytics Technology Businesses have an unquenchable thirst for data, and with millions of businesses logging in every day, Google Analytics has become the household name among marketers for gathering and understanding data for decision making. But while anyone with...Read More

Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to provide advertisers with more resources to manage the growing complexities of paid search advertising. The new Google Ads interface contains many new features aimed at helping advertisers gain the...Read More

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “digital-marketing-tools”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users...Read More

Earlier this year, Google announced that it was working on Chat , a new service intended to supplant the SMS text-messaging standard. Anyone who has had experience with Google Duo, Google Allo, Google Buzz, Google Wave, or the many variants of Google Hangouts may wonder why this, of all Google’s chat services, will be the...Read More