You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the information...Read More
PHOTO: Carlos Luna Marketers can have difficulty recognizing what dimensions should appear side by side in a report. Many managers work to identify key performance indicators (KPI), but they may easily argue about what supporting metrics should be monitored in a dashboard setting. Google has added a new dashboard feature to its Google Analytics suite...Read More
Google Analytics is a great tool, I’m not sure what most of us would do without it. Whilst it is useful in its out of the box state, its real power lies in its ability to be tailored to suit your business needs. I’m sure you can appreciate, that as an agency, we have seen...Read More
Back in November, Google announced a partnership with Salesforce, which would involve a series of integrations between the two companies that would enable customers to integrate sales, marketing, and advertising data from the Salesforce Sales Cloud platform into Google Analytics 360. The first of these integrations, which was recently introduced on the Google...Read More
What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that drive the most traffic to websites. According to a research by Conductor, 51...Read More
Brent Csutoras Podcast: Download Subscribe: Apple Podcasts | Android | RSS If there’s one tool that every search marketer should be required to know, it’s Google Analytics. The most widely used web analytics service, this free yet powerful tool enables marketers to track where a website’s traffic is coming from. Aside from traffic data, we...Read More
Jan 25, 2018, 12:41 ET Preview: AIM London Stock Exchange will soon receive participation from the successful web analytics and software company, Fastbase, Inc. Article source: https://www.prnewswire.com/news-releases/google-analytics-add-ons-leads-relationship-management-is-the-key-to-marketing-automation-success-300587663.htmlRead More
Jan 25, 2018, 12:41 ET Preview: AIM London Stock Exchange will soon receive participation from the successful web analytics and software company, Fastbase, Inc. Article source: https://www.prnewswire.com/news-releases/google-analytics-add-ons-leads-relationship-management-is-the-key-to-marketing-automation-success-300587663.htmlRead More
Content marketing can be a tough sell. The process is slow, it can require heavy investment, and proving ROI can be elusive. However, Google’s powerful tools can provide insights into what content performs well—and what efforts lead to sales. Getting started is a simple process, according to an infographic from Red Web Design. It details...Read More
Here’s How Big Data Can Help Boost Efficiency in Your Call Center Big Data revolution gets underway, helping companies of any size to deliver better services. In this article, Yana Yelina, Technology Writer, … by Yana Yelina | Jan 22, 2018 Article source: https://www.martechadvisor.com/articles/marketing-analytics/developers-guide-for-interpreting-google-analytics-reports-to-optimize-web-and-mobile-app-performance/Read More
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