Bunch, a newly-launched startup operating out of Berlin, is aiming to be something akin to a “Google Analytics for company culture”. It offers a SaaS to let companies and company teams quantify internal company culture, and then use this data as the basis to screen job candidates to help ensure that they will also be...Read More
With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track actual users as opposed to browser cookies. Yet, many advertisers double-check and compare Facebook campaign data with third-party metrics, most...Read More
The Marketo logo Marketing platform Marketo announced yesterday a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas described in an email announcement as “a step forward in our collaboration to unite MarTech and AdTech.” Beginning next year, Marketo will move its products from its independent data centers to the Google Cloud platform. The...Read More
Monday, as the solar eclipse crossed the country, interested individuals from around the world got online. Specifically, more than 1 million people visited NASA’s eclipse livestream during the peak of the event. “Something of the magnitude of yesterday is really unprecedented for us,” Tim Lowden, program manager of the General Services Administration’s Digital Analytics Program told...Read More
With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track actual users as opposed to browser cookies. Yet, many advertisers double-check and compare Facebook campaign data with third-party metrics, most...Read More
About Drew Eastmead Drew leads Vertical Measures’ training and education efforts, including our Content Coaching services. He has 13 years of digital experience, including 10 in New York City, where he managed several large-scale websites. Today, he arms clients with the latest content marketing knowledge and skills to compete in the digital space. @dreweastmead Article...Read More
There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature? Tracking...Read More
Big Data – everyone’s heard about it by now – how it’s going to change the world by curing cancer, ending terrorism and feed the hungry. Of course, it’s also clear that some people are using it to make a lot of money – adding $15 trillion to the value of the world economy by...Read More
Analytics Intelligence introduces query and response to Google Analytics and Google Analytics 360 PHOTO: Diego PH People are getting more and more accustomed to asking their computer devices questions these days, so it shouldn’t be surprising that software outside of virtual assistants is beginning to accommodate those behaviors, too. Nor should it come as a...Read More
NEW YORK, Aug. 4, 2017 /PRNewswire/ — Fastbase, Inc. has grown exponentially in the past year, providing industries with in-depth big data analytics to support and streamline marketing and sales initiatives. Fastbase, Inc., a Google Analytics add-on feature, provides value to Google Analytics users by supplying additional web lead information, including visitor LinkedIn profiles and email...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
