The management of Public Power Corporation is seeking ways to improve the picture of its financial results. In a statement on Thursday it effectively confirmed Kathimerini’s report about the economic impasse the utility has come to and its anxiety to improve the terrible results observed in the first quarter which may signal very negative developments...Read More
Digital advertising refers to any advertising that takes place online. Several channels are available for advertisers to place ads and includes tools to manage campaigns for each channel. Each channel supports different types of digital media and placement options for catching the eyes of potential customers. This statistical surveying report presents a comprehensive study of...Read More
The PPC track at SMX Advanced kicked off with a keynote by Ginny Marvin where she considered the future of an industry where automation is increasingly doing more of the work humans used to do. Her message was that we can’t escape automation so we must find a way to coexist with the machines. The...Read More
SEO and Adwords are key to the position on Google. There is a difference, so SEO offers a more sustainable solution, but it also requires more time and dedication. On the other hand, Adwords offers an instant solution that delivers results right away, but lasts just as much as your budget. Both solutions can be...Read More
ATHENS (Reuters) – Greece’s Public Power Corp (PPC) said on Wednesday that a 1.4 billion euro ($1.6 billion) coal-fired plant project is at risk without a capacity remuneration mechanism, following a jump in carbon emissions costs. Capacity mechanisms are measures introduced by some EU member states to compensate power producers for making available electricity. They...Read More
Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be...Read More
Perhaps no advancement over the past decade has had more of an impact on paid advertising, especially with Google Ads (Google AdWords) and Facebook PPC than Artificial Intelligence (A.I) says Maria Johnsen the multilingual seo and A.I influencer. The advancement in artificial intelligence in terms of technology has allowed for the compression of information so...Read More
Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm believer in Single Keyword per...Read More
Keeping track of when your ad tests have enough data to be concluded can be a real challenge when you may have dozens of different ad tests running within an account. The most common way to split test revolves around labeling sets of ad copies “Ad copy 1” and “Ad copy 2” and using the...Read More
In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort. But does one size fit all? In gaining convenience,...Read More
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