In Mad Men, businesses flock to Sterling Cooper and Don Draper’s advertising prowess to create mind-blowing ads that help sell their products and services. That may have worked well in the 1960s, but maybe not so much now since everyone’s eyes are glued to screens instead of billboards and print ads. SEE ALSO: Google’s record-breaking...Read More

It’s an exciting time for digital advertisers and brand managers. Late last month, Google rechristened its massively successful advertising platform Google AdWords as Google Ads. While the adjustment heralds some change, the name simplification really just helps clarify AdWord’s ever-expanding capabilities. When launched back in 2000, Google AdWords was simply an outlet for running text...Read More

Google AdWords is one of the most important marketing tools you can use to reach customers: Google owns 71% of the search market share, it has the world’s largest online display advertising network, and Google’s campaign displays reach roughly 80% of their search engine users. With such a vast reach over the internet, a successful...Read More

Vikas Agrawal ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘paid-search’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘paid-search’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) );...Read More

Kristopher Jones ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘paid-search’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘paid-search’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) );...Read More

PATCHOGUE, N.Y., Aug. 17, 2018 /PRNewswire/ — In order to help businesses continue to tackle growth and expansion from multiple angles, internet marketing agency fishbat shares the benefits of a comprehensive ad campaign. When marketing a business, it can be tempting to look for the highest return on your investment and call it a day. However,...Read More