Tag

PPC

7 Great Ways to Work with Your PPC Agency

As paid search account managers, we love establishing collaborative relationships with our clients. Some client relationships can be a challenge, however. If you want to strengthen your relationship with your PPC account team, we’ve found that these seven tips foster successful PPC client-agency relationships. 1. Communicate Continually Open-ended communication boosts relationships and gives us what...
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How to Improve Your Ecommerce Project Using Google AdWords

There are lots to be said about Google AdWords. Some entrepreneurs decide to abandon it altogether and focus on entirely different prospects. However, Google Ads can be extremely useful, especially for those who do not have a budget for SEO or hiring influencers. On top of that, you can also make use of a free...
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4 Things That May Surprise You About Automated PPC Bidding

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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PPC to close lignite plants as of 2020 | Business

A business plan being drafted by the management of Public Power Corporation includes a sweeping divestment of its lignite-powered plants. The plan, which is expected to be ready by mid-November, is meant to be factored into the structural changes of the local electricity market and the post-bailout assessment of the Greek economy by creditors. Energy...
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Can a Small Business Use AdWords Successfully

For a fact, using AdWords can be comparable to a fairly complex and daunting venture for small businesses, who have not to use this before. Furthermore, there is definitely some constraints and flimsiness to a PPC campaign. On the other hand, there is a big chance of drawing attention to your new company or give...
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Digital Advertising Software Market to See Huge Growth by 2025 | AdWords, Kenshoo Infinity Suite, Marin Software

Global Digital Advertising Software Market Report 2018 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The influencing Factors of the report is growth of this market include authorized regulations with respect to the usage of the information, availability of highly...
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Why Attribution Will Change the Way You Look at PPC

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve...
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Programmatic Advertising Market 2019-2025 | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk and Flashtalking

The global programmatic advertising market is estimated to be valued at nearly US$ +3,000 Mn by 2019 end and is projected to reach close to US$ +29,800 Mn by 2025 end. Sales revenue is expected to increase at a CAGR of +33% during the forecast period 2019–2025. People carry their phones with them pretty much...
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Advanced PPC Strategies for Your Ecommerce Site

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Burned by a Marketing Agency? You’re Not Alone

Should a Small Business Owner Independently Learn SEO and Digital Marketing? Do you like business horror stories where the good guy wins in the end? Then this story is for you. With a population of 31,000, Juneau, Alaska is the biggest city in its region. But physical roads to the outside world are practically non-existent....
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.