Tag

PPC

Stay sharp and relevant with ongoing PPC training

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is no longer a luxury — it’s a requirement. The challenge pay-per-click (PPC) professionals and...
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Old AdWords interface will be phased out by year-end – Search …

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....
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Google Just Started Automating 2 Things We Did Manually for Years. Are the Days of Human-Managed PPC Numbered?

Frederick Vallaeys ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Artificial intelligence (AI) and machine learning (ML) are the trendy buzzwords in business today. Just look at how searches for...
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7 Red Flags to Search for in Your Google AdWords Account

About Tiger Rensch Tiger has spent the last few years exploring all aspects of digital marketing. His experience is in programming, PPC, SEO, social media and inbound marketing. As a member of the Paid Media team, he’s excited to help customers realize their business goals. His analytical mindset and marketing background is an asset to...
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5 Tips to Make PPC Advertising Work for Your Business

Image credit: Sammby/Shutterstock According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most...
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New Google AdWords Campaigns Use Machine Learning to Maximize Conversion Value

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an...
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Postal service withholding cash for PPC bill payment

Power consumers have been unknowingly lending money to Hellenic Post (ELTA) when they pay their electricity bills at post offices, as ELTA has been withholding payments instead of passing them on to Public Power Corporation. After paying a PPC bill at a post office, most people feel certain that they have settled their dues to...
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Google AdWords new responsive search ads can show 3 headlines …

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new machine learning option a go....
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Postal service withholding cash for PPC bill payment

Power consumers have involuntarily become lenders of Hellenic Post (ELTA) by choosing to pay their electricity bills through the mail company’s branch network, as ELTA withholds payments instead of passing them on immediately to Public Power Corporation. Consumers leave the post offices holding their payment receipts, in full peace at having settled their dues to...
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AdWords Smart Bidding: Dos and Don’ts

“Smart Bidding” is the umbrella term in AdWords for automated bid strategies. Smart bids can vary — from targeting page placement to outranking a competitor. Advertisers can access these features by navigating to campaign settings and view “Bidding.” Navigate to campaign settings and view “Bidding.” Smart Bidding uses AdWords’ extensive data to help achieve the...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.