New Google AdWords Campaign Tool Converts Adwords Visitors Into Lead Insights Powered by Fastbase

Dec 07, 2017, 02:33 ET Preview: Salesforce 3.75M Users Now Have Access to Fastbase, Inc.’s Powerful Lead Generation Software Article source: https://www.prnewswire.com/news-releases/new-google-adwords-campaign-tool-converts-adwords-visitors-into-lead-insights-powered-by-fastbase-300571935.html
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PPC Basics and Beyond

Pauline Jakober ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); I’m somewhat hesitant to tackle the subject of PPC basics for new AdWords users. Because to do PPC well, you...
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Google AdWords Adds Targeting by Phone Number, Mailing Address

Credit: Michael Nagle/Bloomberg Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people. Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests. Google’s new targeting tools will likely be...
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6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know

Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well,...
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Which PPC metrics matter? Lessons from half a million keywords

Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to...
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An introduction into the basics of Google AdWords

‘; html += ‘ ‘+item.label+’ ‘; if(item.location){ html += ‘ ‘+item.location+’ ‘; } html += ‘ Article source: https://e27.co/an-introduction-into-the-basics-of-google-adwords-20171206/
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PPC agencies will play these 4 roles when automation takes over

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they...
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AdWords: Navigating the New ‘Opportunities’ Tab

If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue that interface at some point, although no one at Google will commit to when exactly that will be. Nonetheless, in this article I’ll review the...
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Small Businesses Prefer Facebook Over Adwords

[ 80% of US Small Business Owners Consider Facebook the Best Platform for MarketingClick To Tweet In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of the small businesses that participated,...
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5 Super Easy Ways to Boost Your Adwords Campaign

    Have a List of Negative Keywords  This is a common suggestion when it comes to boosting your paid search results, but a surprising number of people neglect to use negative keywords.   Google Adwords is largely based on keywords. Negative keywords are keywords that your campaign will exclude in its targeting, so you won’t waste money...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.