Tag

PPC

Making the Most of Your PPC Ad Spend

When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows that there are countless ways to do this, including adjusting keyword bids, setting daily ad schedules, adding negative keywords, and so on.   Why is it that one of the...
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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported...
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3 Widespread PPC Myths You’re Mistakenly Falling For

This Thanksgiving, you’ll probably hear someone say that the chemical tryptophan that’s found in turkey makes them sleepy. Although this holiday delicacy does include an amino acid that can help you relax, it’s not the only food that contains tryptophan. Cheddar cheese has a lot more of the chemical than turkey, but you never hear...
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Google rolls out AdWords promotion extensions, custom intent …

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported...
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PPC Marketing – The Basics

The world of business has become awash with acronyms. Many of these cause people to simply shrug when asked what they think the letters stand for. But is this wise? Some say that ignorance is bliss, but in business can you truly afford to be ignorant? PPC has only recently appeared in the business world...
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10 Tips to Get the Most Out of Google AdWords Express

Clark Boyd Originally launched in 2011, AdWords Express (AWE) set out to provide an accessible entry to pay-per-click (PPC) advertising for small businesses. The target market is the large number of merchants who may not have the expertise or the time to invest in an advanced AdWords campaign. Moreover, they often don’t need the complex...
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Google AdWords’ Showcase Shopping Ads Can Display Collections of Products

 Matt Southern Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers, while giving businesses the opportunity to sell more products. This new ad type allows advertisers to put together a selection of products...
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Thinking of Dumping Your PPC Program? Think Again

Pauline Jakober Relationships are hard. And your company’s relationship with PPC is no different. You and your marketing team may give PPC your best shot — but still not get the results you expect. Ultimately, you become frustrated with paid search and decide to break off your on-again, off-again relationship. But, as with personal relationships,...
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Google AdWords Lets Users Easily Control Data Sets in Data Studio Reports

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-tools-and-downloads”, ( $(this).attr(‘href’) ) ); }); } } }); }); In an effort to help marketers integrate the data they need where they need it, Google AdWords is making an...
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Thinking of Dumping Your PPC Program? Think Again

Pauline Jakober ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Relationships are hard. And your company’s relationship with PPC is no different. You and your marketing team may give PPC...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.