Tag

PPC

Google admits AdWords was too complex for small businesses

Google has admitted its AdWords product became too complex for everyday small business owners to leverage, which led the digital giant to overhaul the offering and the launch of a regional roadshow. Google product marketing manager Duncan McGrath said Google had to simplify the AdWord platform and launch new services to better cater for everyday...
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Evaluating PPC talent, part 1: Where to begin

The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside. Apart from looking at their current employment status, where do you even start? Finding strong PPC talent is challenging, especially if your business is new to paid advertising and has nobody in-house...
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Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know

Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some significant. Here’s a look at what’s changing. First, some background. Ad Rank determines where an ad appears on the page and is based on a calculation of max...
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4 of the Most Effective PPC Ad Extensions – Search Engine Journal

Lisa Raehsler Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad copy. Here are four PPC ad extensions you should be using today. 1. Structured Snippets Structured Snippets are one of...
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Google AdWords Introduces Scheduling for Conversion Imports

Matt Southern Google has rolled out the ability to schedule imports of offline conversion data. Advertisers can schedule AdWords to automatically upload offline conversions on a daily or weekly basis. Conversions can be uploaded into either individual or manager accounts. Google says this will help advertisers save time and reduce errors. Of course, that is after...
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4 PPC Ad Extensions You Should Be Using Today

Lisa Raehsler ‘); Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad copy. Here are four PPC ad extensions you should be using today. 1. Structured Snippets Structured Snippets are one...
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Small PPC Budget? 3 Important Questions You Must Ask

Katya Bovykina Having a small PPC budget isn’t the end of the world. Your success will largely depend on the niche you’re operating in and its level of competition. By asking yourself three simple questions – and measuring and evaluating your success – you can make your small PPC budget go a long way. For this article, we’re going...
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Now you can schedule offline conversion imports in AdWords

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact through the entire sales funnel....
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No Pay, No Gain: Four Key Benefits Of PPC Marketing

Shutterstock Whether you’ve spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads. Once you get an understanding of its key benefits,...
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Google advertisers can now see historical Quality Score data in AdWords

Last month, Search Engine Land reported that changes to Quality Score reporting may be on the way. Now they’re here. Google has added seven new Quality Score reporting columns that will provide much more visibility. The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score...
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