Improving PPC relevance with ZIP code-based geotargeting

If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of...
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AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages

Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Parallel tracking will be required October 30 Google has been working on several initiatives to improve landing-page load times, particularly on mobile. One of those efforts is parallel tracking....
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Hidden PPC traffic killers

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this...
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Parallel tracking offers a page-speed improvement for AdWords advertisers

While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been something of a tradeoff because the technical processes involved could slow down page-loading time. Now, with this week’s parallel tracking announcement, this tradeoff may no longer be a factor for AdWords advertisers. If your AdWords account leverages...
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8 Key Questions to Ask Before Hiring a PPC Company

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can result in new leads, customers and ecommerce sales. Related: 5 Google Pay-Per-Click Tricks To Save Your Business Money If you are a business owner, entrepreneur or marketer who isn’t certified in Adwords,...
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Pause underperforming ads with this updated AdWords script

It’s no secret that split (A/B) testing is an essential part of a successful AdWords campaign. I’m a big advocate of scientific testing, and it is a core part of how my company, Brainlabs, approaches paid search campaigns. Some time ago, I shared our A/B testing script, which enables you to set up control and...
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9 Essentials to Make Perfect PPC Reports for Your Clients

Corey Morris ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); PPC reporting can get complicated and cumbersome in a hurry. The gap between what a client wants to know and...
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Google to Deactivate Non-Spending AdWords Accounts This Month

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May. Previously, the company stated it would...
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PPC is not a viable company, McKinsey report shows

Greece’s Public Power Corporation (PPC) is not viable and will need to take specific steps to restore its position, the McKinsey consulting group warned in a report to the company detailing the state of the company’s finances. McKinsey’s five-year plan, revealed by Kathimerini, proposes that PPC improves its operational profits by 500 million euros over...
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Old AdWords interface will be phased out by year-end

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.