Tag

PPC

The AdWords 2x budget change: How’s it going?

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues. It was a mixed...
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5 (less obvious) PPC trends to watch in 2018

In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see trends in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. Those are all exciting areas, but that’s not a particularly earth-shattering prediction. Here is a look at five trends that...
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PPC insights: Our top SEM columns of 2017

Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer behavior have continued to reshape the PPC landscape and keep search marketers on their toes. In 2017, we saw the last of “standard” text ads in AdWords as expanded text ads, introduced in 2016, became the...
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Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC …

Though the part of Google’s antitrust settlement with the Federal Trade Commission that had them allow exports of AdWords data through its API expires tomorrow, Matthew Sucherman, Google’s VP and deputy general counsel, announced today that Google will keep the AdWords API terms and conditions as they are currently. That means Google will continue to allow...
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5 Ways to Master Your PPC Budget in 2018

Lisa Raehsler “What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over...
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5 Ways to Master Your PPC Budget in 2018 – Search Engine Journal

Lisa Raehsler “What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over...
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4 Ways to Squeeze Every Last Bit of Value From Your Google …

Google’s AdWords platform is one of the most popular ways to run ads across a huge display network, and with good reason. The barrier to entry is low, costs are manageable, and the wide variety of possible positions means there’s always somewhere your ad can be displayed. With any large ad network, one of your primary...
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SEO As A Primary Marketing Tool — With A Little Help From PPC

Post written by Karina Tama – Rutigliano Article source: https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/20/seo-as-a-primary-marketing-tool-with-a-little-help-from-ppc/
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Supercharge your email marketing with Google AdWords

I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to...
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Google AdWords Fundamentals – A Fully Interactive Exam Prep Course

E-BOOK A quadruple recipient of Google’s AdWords Badge and one of their earliest AdWords Top Contributors since about ten years ago, I am after a traditional publishing deal for the AdWords Fundamentals Exam Prep Course that I authored recently. The title is rather technical, nonetheless, with Google AdWords slowly turning into an entire industry, the...
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