Dynamic Adwords: Show The Customer What They Want To See

“Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where you could show your customer what...
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The PPC challenge of selling manufacturing capability vs. stock products

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really...
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AdWords Editor update supports Shopping Showcase Ads

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase...
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Wondering How to Make Your PPC Rock? Read This

PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder:  In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.” The entire process is getting smarter, too. Google’s 2017 AdWords...
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3 AdWords extensions now eligible for call-only ads

Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display these ad extensions, but starting today, call-only...
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Top 8 Ideas to Optimize Your PPC Performance

Lisa Raehsler PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals. Sometimes it can be overwhelming – where should you start? There are several components of a PPC account that can help move the needle in your desired direction. This post provides some ideas to optimize...
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AdWords Changes Coming Fall 2017

There has been a flurry of activity from AdWords during the past couple of weeks. If you’re an advertiser, you’ve likely noticed the emails from AdWords, coming fast. In this post, I will explain the changes and how they could impact your advertising efforts. AdWords Ad Rotation Settings In the current structure of AdWords, ads...
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An integrated approach: From SEO to PPC and beyond

For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like...
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Customizable, collaborative dashboards to arrive within AdWords

In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already exists within the “home” tab of an account. The difference with customization “Home” modules and “dashboard” information is that instead...
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Exclusive: Google is cracking down on sketchy rehab ads

Around the country today, marketers in the $35 billion addiction treatment industry woke up to an unpleasant surprise: Many of their Google search ads were gone. Overnight, the search giant has stopped selling ads against a huge number of rehab-related search terms, including “rehab near me,” “alcohol treatment,” and thousands of others. Search ads on...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.