Tag

PPC

AdWords rolls out new interface to all advertisers

Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year until the present. Along with new features for data visualization, the overhaul enhances load speed of account data up to 20 percent,...
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13 Reasons Why PPC Brand Bidding Is a No-Brainer

Pauline Jakober ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros),...
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UPDATED The AdWords 2x budget change: Considering the potential impact

Update 10/11/17: We have heard back from Google on several outstanding questions and clarifications and updated this story to reflect that and what it lays out in a new FAQ about the change.  Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for...
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Google announces AdWords daily budgets can overspend by 2x, automatically

On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget. https://t.co/TUO08wXnl3...
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The big problem with PPC attribution modeling no one is talking about

Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least,...
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Get more marketing muscle with Google AdWords

https://www.chase.com/news/100217-google-adwords google adwords, small business marketing, search engine optimization, small business owners, marketing for small businesses A young caucasian female entrepreneur uses her laptop computer to conduct research. A young caucasian female entrepreneur uses her laptop computer to conduct research. 10/06/17 A young caucasian female entrepreneur uses her laptop computer to conduct research. Small Business...
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What Google’s Enhanced CPC Change (Among Others) Means for Today’s PPC Marketer

In light of Google’s many recent AdWords updates, Nancy Lim, Director of Marketing at CallRail highlights what marketers need to know Since Google’s founding nearly two decades ago, the technology giant has been a frontrunner in creating top digital experiences for consumers and businesses alike. Nowhere is Google’s expertise about both groups clearer than with...
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Make Your AdWords Call-Only Ads Stand Out

  For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant that a click on the headline would go to your website, a click on the...
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The Top 10 Most Common AdWords Mistakes

Susan Wenograd When you’ve been evaluating AdWords accounts for years, you’ll start to notice patterns of missteps. Some patterns indicate that an element is confusing to users and they’re hitting the wrong setting. Others show that the manager is trying to accomplish something that wouldn’t work. And then, there are the plain ol’ errors due to...
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Search, The Keystone Of PPC

by Jack Loechner , Staff Writer @mp_research, Yesterday According to the “State of PPC,” Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, channels like programmatic, native, social, and mobile continue to grow and will not stop trying for a better share in the PPC industry. As the PPC marketplace has become even more complicated,...
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