Forrester’s Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search. Although the report states that search will lose some share from 55 percent today to 44 percent of all...Read More
As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers cannot afford to turn a blind eye to social media. Bing incorporates Facebook data into its search results. Google has taken another big step with the introduction of Search, Plus Your World. Last week we explored...Read More
Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large organizations embrace it properly?...Read More
SFGate January 30, 2012 04:00 AM Copyright SFGate. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Monday, January 30, 2012 Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/01/30/prweb9140733.DTLRead More
For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your top 50 keywords, dump these into a rank checker, run a report monthly, and determine...Read More
The start of the new year is the ideal time for B2B search engine marketers to reassess website strategy and determine where enhancements could be made to benefit SEO visibility. With budgets still in review and benchmarks being set, focusing on site enhancements first could help maximize the benefits of all ongoing SEO initiatives, that...Read More
Your company’s Website might look great, with plenty of multimedia sizzle. But if the site isn’t consistently attracting targeted visitors and converting them into customers, it’s not doing its job-which can have a negative impact on revenue. It may be time to hire a search engine optimization (SEO) expert, whether it’s as an employee, an...Read More
Written by: foremski Last week Google introduced search results heavily influenced by relevant signals from people’s social circles and promoting G+ content in its search results. The move is an attempt to boost its nascent G+ social network, which has had a rocky start. I predicted that this strategy would attract legions of marketers hoping...Read More
This is an extremely valid question and one that doesn’t really have a definitive answer as such. But, having said this, it is also fair to say that any small business that has a website which they hope will generate them some revenue stream, it will almost certainly be a worthwhile endeavour to seek the...Read More
The flap over Google’s playing up Google+ in its search results continues. Now Harvard professor and security expert Ben Edelman has weighed in on the debate. His argument: By embedding Google+ into search, Google is essentially prodding people to join its social network out of SEO fear. Edelman has been noting Google’s potential favoring of...Read More
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