When Google announced their latest algorithm update codename “Panda†the jokes came out of the woodwork to tease the name. But the reality was that this update impacted the SERPs big time. A lot of major sites suffered traffic loss due to their rankings falling. When that happened a lot of SEOs were scrambling to...Read More
SEO, or search engine optimization, has become a strategy familiar to nearly every real estate professional. This technical web site marketing method typically proves effective toward increasing organic search engine rank results. But real estate professionals who combine SEO efforts with search engine marketing – known as SEM – are the ones reaping the biggest...Read More
SEO is all about words. Which words people search with; how to use them; and where to put them. Choosing the right keywords is imperative to the success of any SEO campaign. Unfortunately, selecting these keywords isn’t always as simple as it would seem. Many B2B companies have very specific marketing and messaging philosophies that...Read More
I met with Paul Edmondson, CEO of HubPages, and Jason Menayan Director of Marketing to talk about how the publishing site is dealing with the aftermath of Google’s major update to its algorithm, Panda, released earlier this year. Panda has caused huge problems for publishers because it cut off massive amounts of traffic in a...Read More
Robert Provencal | Aug 21, 2011 | Comments: 0 Search Engine Optimization (aka SEO) used to be something you thought about after a website had been running for a while with lower than expected traffic volumes to the site. Â That is no longer the case. Â SEO has finally gotten out of the specialty category and...Read More
No borders — that was the promise of the Internet. Perhaps some search marketers have forgotten. Search marketing companies such as Covario and IgnitionOne have developed international strategies to support expanding paid-search practices. Now, more search marketers want to localize search engine optimization (SEO) campaigns. So Optify has created a guide to get started. The...Read More
With every industry there are myths; the world of SEO is absolutely no different. According to an article published by Search Engine Journal there are a number of ‘nefarious SEO fables’ that are still circulating and providing people with misconceptions. Here is just a small selection of those produced in the article: More Content =...Read More
By the year 2025 we will have finally come to grasp that in virtually every human endeavor, density pays. Silicon Valley has known this since Gordon Moore coined his eponymous law nearly half a century ago, predicting the exponentially increasing density and decreasing price of the processing power crammed onto microchips — a dynamic that...Read More
Internet search engine giant Google (NASDAQ:GOOG) announced on Thursday that it is adding free games to its service offering. “Playing games is a great way for us to spend quality time with each other,†read the official statement. The games are available to Google+ users free of charge. The move into the gaming world allows...Read More
MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 Search Marketing Benchmark Report – SEO Edition. The new benchmark study covers five key SEO and SEM findings in depth: Developing a strategy is a top challenge…but bottom objective. Content creation works the best, but takes the most work. Incremental...Read More
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