Add to favorites New features emphasise resilience of bricks-and-mortar retail Google has unveiled a raft of new features across its advertising and market toolkits, including machine learning-powered ad optimisation, tools designed to drive potential customers to bricks and mortars stores, and a new feature in Google Analytics that will allow marketers to track multiple website...Read More

ROCKLAND — We invite you to join us for a free, live webinar at noon on Wednesday, July 25,  when Dream Local Digital Founder and Client Success Officer Shannon Kinney will share insights on how to measure your marketing using Google Analytics. During this half-hour webinar, you will learn: How to tell if you’re SEO, search...Read More

If you’ve hit a wall in your job search, and it seems like every potential employer is giving you the cold shoulder, it may be time to take a more critical look at your résumé. Recruiters and hiring managers see scores of them every day, and the buzzwords and resume hacks that may have wowed...Read More

Jenny Halasz ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “ask-an-seo”, ( $(this).attr(‘href’) ) ); }); } } }); }); Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO...Read More

Google’s John Mueller felt the need to explain on Twitter that there is no penalty for using or not using Google Analytics on your web site. Google doesn’t rank a web site any better or worse because you use or don’t use Google Analytics. Here is John’s tweet: Just to be clear: there’s no penalty...Read More

In many ways, the overhaul that Alphabet/Google (GOOGL) just unveiled for its ad empire is about making better use of Google’s very valuable brand. But a look at the details of the shakeup shows that Google is also trying harder to make its ad offerings play nice with each other, as it contends with tough...Read More