Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. This means...Read More
Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how publishers see AdWords demand. Under the new rules, all exchanges will bid for an impression at the same time, and Google will lose the “last look” it...Read More
Google Ads’ quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score is also a strong indicator of PPC success, so boosting an ad’s quality score could lead to more interactions and sales. Google’s search engine is popular because it works. Those...Read More
The implementation of Google AdWords has really changed the SEO landscape, and whatever your opinion of it, if you’re not on the bandwagon you’re missing out. AdWords is a simple concept that opens the door to a number of possibilities. It works by giving you the chance to add extensions to your adverts with the...Read More
OVERVIEW: If digital operations and marketing is your thing and you love to learn, we want to talk to you. WDRB Media is looking for a Digital Campaign Specialist to implement, execute, and optimize our clients’ digital marketing campaigns across multiple platforms. This position is an important part of our fast-growing Digital Sales Operation. The...Read More
WASHINGTON, March 7, 2019 /PRNewswire/ — GoodFirms’ research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by...Read More
You’ve got to have a digital marketing plan if you’re going to make the most of your business opportunities on the web. Diving into internet marketing without a solid foundation of online knowledge can put you in an advertising hole that’s tough to get out of. The Internet Marketing Mastery Bundle is your A-to-Z guide...Read More
GoodFirms‘ research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
