Greece’s Public Power Corporation (PPC) is not viable and will need to take specific steps to restore its position, the McKinsey consulting group warned in a report to the company detailing the state of the company’s finances. McKinsey’s five-year plan, revealed by Kathimerini, proposes that PPC improves its operational profits by 500 million euros over...Read More

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....Read More

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....Read More

Frederick Vallaeys ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Artificial intelligence (AI) and machine learning (ML) are the trendy buzzwords in business today. Just look at how searches for...Read More

Image credit: Sammby/Shutterstock According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most...Read More

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an...Read More